Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the United States and how they change over time
See what factors influence Subway performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the United States
An analysis of Subway' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Subway is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 86th percentile, indicating an above-average market standing. This means Subway captures more customer traffic than most competitors. Performance peers in the same percentile range include Red Lobster and Chipotle Mexican Grill.
Competitor analysis identifies key rivals and customer overlap, informing strategies to gain market share and retain customers.
Subway's top competitors based on customer cross-visitation are McDonald's (22.94%), Taco Bell (10.54%), Burger King (9.42%), Wendy's (8.84%), and Chick-fil-A (6.80%). McDonald's has a significantly higher overlap, indicating a substantial portion of Subway customers also visit McDonald's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Subway experiences peak traffic workload between 11 AM and 6 PM, with the highest workload at 12 PM (58.84%). Traffic is lowest between midnight and 5 AM, indicating the need for adjusted staffing levels based on these hourly trends.
Consumer segment analysis informs targeted marketing by understanding demographic preferences, improving ad relevance and ROI.
Subway's customer base shows a high affinity towards women (92%), indicating they are overrepresented compared to the average consumer. Men are represented with an affinity index of 108%. Among generations, Gen X shows an affinity index of 105%, while Gen Y and Gen Z are represented with affinity indexes of 94% and 98% respectively.