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See what factors influence Subway performance in the United States and how they change over time
See what factors influence Subway performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the United States
An analysis of Subway' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance is in the top 1% in the United States, indicating a leading position within the Cafe & Restaurants industry. This high percentile suggests strong brand preference and traffic compared to peers like Popeyes Louisiana Kitchen, Red Lobster, Texas Roadhouse, Chipotle Mexican Grill, Domino's Pizza, and Cracker Barrel Old Country Store, all positioned within the same percentile range.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and repurchase rates.
Subway's overall customer satisfaction in the United States is 51%, showing a 2.4 percentage point increase year-over-year. Satisfaction varies by state, with Illinois at 60% and Maryland at 57%, demonstrating regional performance differences. Customer satisfaction has fluctuated between 49.40% and 52.25% during the observed period.
Average check reflects the typical transaction value, vital for revenue forecasting and understanding customer spending habits.
The average check for Subway in the United States is $16.00 USD, remaining stable year-over-year. Delaware has the highest average check at $23.30 USD, while other states like Hawaii and Alaska also show higher values. The average check has seen minor fluctuations between $15.85 and $16.09 during the reporting period.
The number of outlets indicates brand reach and market presence, impacting accessibility and overall revenue potential.
Subway has a substantial presence in the United States, with California leading at 1.8K outlets, followed by Texas with 1.7K. Florida has 1K outlets, while Ohio and Illinois have 893 and 848 respectively. This distribution highlights key markets for Subway's operations.
Identifying top competitors and cross-visitation helps understand market dynamics and customer choice patterns.
Subway's top competitors in the United States, based on cross-visitation, are McDonald's (23.68%), Taco Bell (10.85%), Burger King (9.50%), Wendy's (9.50%), and Chick-fil-A (6.58%). A significant portion of Subway customers also visit McDonald's, suggesting potential overlap in customer base or dining occasions.
Understanding traffic workload by hour helps optimize staffing and resource allocation for peak demand periods.
Subway's traffic workload in the United States peaks around 12 PM (62.13) and remains high from 11 AM to 6 PM, indicating lunchtime and early dinner are the busiest hours. Traffic is lowest between midnight and 6 AM, suggesting minimal late-night or early-morning business.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Subway's consumer base shows a gender affinity index of 92 for women and 108 for men, indicating slightly higher male engagement. By generation, Gen X has an affinity index of 107, while Gen Y shows 94, and Gen Z shows 99, suggesting different generational engagement levels.