Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Red Lobster performance in the United States and how they change over time
See what factors influence Red Lobster performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Red Lobster' competitors in the United States
An analysis of Red Lobster' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Red Lobster is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Red Lobster holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence. Performance peers such as Chipotle Mexican Grill, Subway, Cracker Barrel Old Country Store, Popeyes Louisiana Kitchen, Dunkin', and Texas Roadhouse share the same leading position.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of experiences and directly impacting revisit rates and positive recommendations.
Red Lobster's overall customer satisfaction is high at 84%, with a significant increase of 17.3 percentage points year-over-year. West Virginia leads in satisfaction at 92%, showcasing the highest regional performance, with Iowa following closely at 91%. The trend shows a steady increase from May to July 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at Red Lobster.
The overall average check for Red Lobster is $49.50, a 6.1% increase year-over-year, suggesting customers are spending more per visit. Connecticut has the highest average check at $64.90. The average check remained relatively stable from May to July 2025.
Outlet count indicates brand reach and accessibility, reflecting investment in expansion and market presence across the United States.
Red Lobster has the highest number of outlets in Texas (44), followed by Ohio and Florida (37 each). This distribution highlights key markets for the brand, with Texas representing the strongest presence.
Identifying top competitors reveals customer preferences and market dynamics, enabling Red Lobster to refine its competitive strategies and offerings.
McDonald's is the most cross-visited brand by Red Lobster customers (10.83%), followed by Chick-fil-A (4.86%), Wendy's (4.58%), Taco Bell (4.42%), and Burger King (4.15%). This indicates a significant overlap in customer base with fast-food chains.
Analyzing traffic workload by hours helps optimize staffing, promotions, and resource allocation to meet customer demand effectively throughout the day.
Red Lobster experiences peak traffic between 17:00 (5 PM) and 19:00 (7 PM), with the highest workload at 66.77. Traffic is minimal during early morning hours, suggesting dinner is the primary business driver.
Understanding consumer segments by gender and generation enables targeted marketing, allowing Red Lobster to tailor its message and offerings to maximize customer engagement.
Women show a high affinity (125) for Red Lobster. Gen X also shows higher affinity (113). Gen Y (89) and Gen Z (92) are under-indexed, suggesting opportunity for targeted marketing efforts.