Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Red Lobster performance in the United States and how they change over time
See what factors influence Red Lobster performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Red Lobster' competitors in the United States
An analysis of Red Lobster' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Red Lobster is in the top 14% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Red Lobster's market performance is at the 86th percentile, placing it as an average/above average performer. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Domino's Pizza, Subway, Chipotle Mexican Grill, Denny's, and Dunkin'.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Red Lobster's overall CSAT is 87%, a significant increase of 19.2 percentage points year-over-year. Iowa shows the highest CSAT at 93%, with Arkansas demonstrating the largest growth at 30.8 percentage points. This indicates a strong positive trend in customer sentiment across various states.
Average check (transaction value) indicates customer spending habits and pricing power, influencing overall revenue and profitability.
Red Lobster's overall average check is $49.50, a 6.5% increase year-over-year. Connecticut has the highest average check at $64.20. This suggests customers are spending more per visit, potentially due to menu updates or increased order sizes.
Outlet count reflects brand reach and market penetration, influencing accessibility and overall revenue potential across different regions.
Red Lobster has the most outlets in Texas (45), followed by Ohio and Florida (37 each). This distribution indicates strategic focus on specific states for market presence and customer access.
Identifying top competitors through cross-visitation patterns helps refine marketing strategies and understand customer preferences in the industry.
Red Lobster's top competitors based on customer cross-visitation are McDonald's (10.11%), Chick-fil-A (4.92%), Taco Bell (4.37%), Wendy's (4.00%), and IHOP (3.92%). This indicates shared customer base and competitive overlap.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Red Lobster experiences peak traffic between 5 PM and 6 PM, with the highest workload at 67.10%. Traffic is minimal between midnight and 10 AM. This data informs staffing and operational adjustments to manage peak hours effectively.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Red Lobster's customer base shows a higher affinity towards women (124 index) compared to men (77 index). Among generations, Gen X shows the highest affinity (109 index), while Gen Y and Gen Z are slightly under-indexed. This suggests targeted marketing towards women and Gen X could be effective.