Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Domino's Pizza performance in the United States and how they change over time
See what factors influence Domino's Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the United States
An analysis of Domino's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza's market performance percentile is 99, indicating a leading position. This high percentile means Domino's Pizza captures a significant share of customer traffic compared to peers like Texas Roadhouse, Applebee's Grill + Bar, and others.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and future sales.
Domino's Pizza's overall CSAT is 54%, a slight decrease of 0.9 percentage points year-over-year. CSAT varies by state, with Guam showing the highest satisfaction (96%) and notable decreases in states like Hawaii. This suggests regional differences in customer experience.
Average check provides insights into customer spending habits, influencing revenue and profitability strategies.
Domino's Pizza's average check is $21.3, down 1.4% year-over-year. Alaska has the highest average check ($33.8), while states like New Jersey have lower averages ($24.4). Monitoring this trend helps in pricing and promotional decisions.
Outlet count indicates brand reach, reflecting potential market penetration and customer accessibility.
Domino's Pizza has the most outlets in Texas (758), followed by California (593) and Florida (486). These figures show where Domino's has strongest presence, informing expansion and resource allocation strategies in other states.
Competitor analysis identifies key rivals, guiding strategies for market share and competitive advantage.
Domino's Pizza's top competitors based on cross-visitation are McDonald's (20.46%), Taco Bell (8.99%), and Wendy's (7.87%). This indicates that a significant portion of Domino's customers also visit these fast-food chains.
Analyzing traffic workload by hours helps optimize staffing and resource allocation based on peak demand.
Domino's Pizza experiences peak traffic between 4 PM and 6 PM (hod 16-18), with the highest workload at 6 PM (61.07%). Traffic significantly decreases during early morning hours, highlighting the importance of adjusting operations accordingly.
Understanding consumer demographics enables targeted marketing and product strategies based on specific group characteristics.
Domino's Pizza's customer base shows a higher affinity for Women (87% - affinity index) and Men (112% - affinity index). Regarding generation, Gen X shows a slightly higher affinity (102% - affinity index), while Gen Z is underrepresented (93% - affinity index) compared to the average consumer (100%).