Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the United States and how they change over time
See what factors influence Domino's Pizza performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the United States
An analysis of Domino's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Domino's Pizza is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza holds a market performance percentile of 84, placing it in the average/above average tier. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Applebee's Grill + Bar, First Watch, Cracker Barrel Old Country Store, Texas Roadhouse, Fogo de Chão Brazilian Steakhouse, and Pizza Hut.
Identifying top competitors helps understand market dynamics. Cross-visitation rates reveal brands frequently visited by the same customers, informing competitive strategy.
Domino's Pizza's top competitors based on customer cross-visitation are McDonald's (19.62%), Taco Bell (9.06%), Wendy's (7.44%), Burger King (7.23%), and Chick-fil-A (6.49%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour reveals peak times. Understanding customer traffic patterns helps optimize staffing, marketing, and resource allocation for efficiency.
Domino's Pizza experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6 PM (56.04%) and 7 PM (57.78%). The lowest traffic occurs between 1 AM and 7 AM.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights help tailor messaging and positioning for maximum impact.
Domino's Pizza's customer base shows a high affinity towards women (index 84) and men (index 115). Among generations, Gen X shows an affinity index of 105, Gen Y 99, and Gen Z 92. This suggests that men and Gen X are overrepresented in Domino's customer base, while women and Gen Z are underrepresented.