Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the United States and how they change over time
See what factors influence Burger King performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the United States
An analysis of Burger King' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Burger King's market performance is at the 99th percentile, a leading position. This indicates a high degree of customer preference compared to its peers like Chick-fil-A, Denny's, Starbucks, Crumbl, Wendy's, and Dunkin', all within the same leading range.
Customer satisfaction (CSAT) reflects brand perception. Increased CSAT scores indicate stronger customer loyalty and positive brand affinity.
Burger King's overall CSAT is 56%, a 5.2 percentage point increase year-over-year. New Mexico shows the highest CSAT at 72%, with Delaware experiencing the most significant growth at 20.2 percentage points. This indicates improved customer sentiment, varying by location.
Average check reveals customer spending habits. Monitoring average check helps optimize pricing and identify revenue growth opportunities.
Burger King's overall average check is $14.60, a 0.8% increase year-over-year. Hawaii has the highest average check at $21.20. Monitoring these trends helps in tailoring promotions and menu offerings to maximize revenue across different regions.
Outlet count indicates market presence. A wide distribution enhances brand visibility and accessibility to a larger customer base.
Burger King has 566 outlets in Texas, the highest number in the United States, followed by Florida with 506 outlets and California with 478. This reflects strategic distribution across states to maximize customer reach.
Understanding competitor visitation informs strategic positioning. It highlights overlap in customer base and competitive landscape.
McDonald's is the top competitor, with 29.33% of Burger King's customers also visiting their locations. Taco Bell and Wendy's follow with 12.35% and 12.12% respectively. This highlights key competitors for customer acquisition and retention efforts.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Burger King's peak traffic workload occurs between 12:00 PM and 1:00 PM (hod 12 and 13) reaching 77.21 and 76.26 respectively. Understanding these peak times helps optimize staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis enables targeted marketing. It identifies key demographic groups to personalize brand messaging and offerings.
Burger King's customer base shows high affinity among men (index 112) and Gen X (index 118), indicating these segments are overrepresented. Women (index 87), Gen Y (index 87), and Gen Z (index 81) are underrepresented relative to the average consumer.
