Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the United States and how they change over time
See what factors influence Burger King performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the United States
An analysis of Burger King' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 88th percentile, indicating an above average market standing. This means Burger King captures more customer traffic than most competitors. Performance peers in the same range include Red Lobster and Crumbl.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction (CSAT) is 58%, a 5.3 percentage point increase year-over-year. Hawaii shows the highest CSAT at 73% with a 17.2 percentage point increase. The CSAT has been relatively stable over the last three months.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Burger King's overall average check is $14.50, a slight decrease of 0.1% year-over-year. Hawaii has the highest average check at $21.90. The average check has been relatively stable over the last three months.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Burger King has the most outlets in Texas (573), followed by Florida (513) and California (486). These figures highlight Burger King's strong presence in these states, indicating significant market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor with a cross-visitation rate of 28.40%. Taco Bell and Wendy's also show significant cross-visitation at 11.67% and 11.22% respectively, indicating shared customer bases.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King experiences peak traffic between 12:00 PM and 1:00 PM, with the highest traffic workload at 76.67. Traffic is lowest between 2:00 AM and 5:00 AM, suggesting minimal late-night activity.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women show a high affinity (86) for Burger King, while men are over-indexed (113). Gen X is over-indexed (118), while Gen Y (87) and Gen Z (80) are under-indexed, suggesting varying levels of engagement across generations.