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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the United States and how they change over time
See what factors influence Burger King performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the United States
An analysis of Burger King' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance is at the 89th percentile, indicating an above average position in the Cafe & Restaurants industry in the United States. This suggests a strong market presence. Performance peers in the adjacent percentile range include Wendy's.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
McDonald's is the top competitor with a cross-visitation rate of 29.24%. Taco Bell and Wendy's also show significant overlap in customer base with cross-visitation rates of 12.36% and 11.56% respectively. This indicates shared customer interests.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
Burger King experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (64.96%). Traffic is lowest between 1 AM and 4 AM. This data informs staffing and operational adjustments.
Consumer segments analysis enables targeted marketing, product development, and personalized customer experiences.
Women show an affinity index of 87, indicating they are under-indexed compared to the average consumer. Men show an affinity index of 113, indicating they are over-indexed. Gen X has an affinity index of 119, Gen Y 87, and Gen Z 79, showing varied representation.