Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Denny's performance in the United States and how they change over time
See what factors influence Denny's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Denny's' competitors in the United States
An analysis of Denny's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Denny's is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Denny's market performance is at the 86th percentile, indicating an above-average market standing. This means Denny's captures more customer traffic than 86% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Subway, Red Lobster, Chipotle Mexican Grill and Dunkin'.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Denny's overall customer satisfaction is at 85%, a 3 percentage point increase year-over-year. West Virginia shows the highest satisfaction at 92%, with a 12.3 percentage point increase. Nevada shows a slight decrease of 1.1 percentage points, but still has a high CSAT of 89%.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Denny's average check is $23.60, a slight decrease of 0.1% year-over-year. Puerto Rico has the highest average check at $28.00. California's average check is $27.40. The dynamic data shows the average check fluctuating between $23.31 and $23.77 during the reporting period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Denny's has the most outlets in California (354), followed by Texas (192) and Florida (115). Arizona has 78 outlets, while Illinois has 43. This distribution highlights Denny's stronger presence in certain states, indicating regional market focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Denny's top competitors based on cross-visitation are McDonald's (18.55%), Taco Bell (6.82%), Wendy's (6.25%), Burger King (5.89%), and IHOP (5.84%). This indicates that a significant portion of Denny's customers also visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Denny's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (64.45%). Traffic is lowest between 3 AM and 5 AM. This data suggests the need for increased staffing during morning hours and reduced staffing overnight.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific demographics.
Denny's customer base shows a balanced gender mix. Gen X is over-represented (affinity index 114), indicating a high affinity. Gen Y (88) and Gen Z (87) are under-represented, suggesting lower affinity compared to the average consumer.