Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Denny's performance in the United States and how they change over time
See what factors influence Denny's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Denny's' competitors in the United States
An analysis of Denny's' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Denny's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the cafe & restaurants industry.
Denny's holds a leading position with a 99th percentile. This indicates a strong market presence and high customer preference. Performance peers like Crumbl, Burger King, Dunkin', Chick-fil-A, Cracker Barrel, and Starbucks also share this leading percentile.
Customer satisfaction (CSAT) is crucial for brand loyalty and growth, showing how happy customers are with their experiences.
Denny's boasts an 84% overall CSAT, a 3.1 percentage point increase year-over-year. West Virginia leads in satisfaction at 92%, followed by Colorado at 89%. Nevada shows a slight decrease in customer satisfaction.
Average check reflects customer spending per visit, showing pricing strategy effectiveness and customer purchasing habits.
Denny's average check is $23.5, down 1.3% year-over-year. California has the highest average check at $27.5. The average check has slightly increased from May ($23.27) to July ($23.77).
Outlet count shows brand reach and expansion, indicating investment in the market and accessibility for customers.
Denny's has 355 outlets in California, making it the state with the most locations. Texas follows with 192 outlets, and Florida with 115. The number of outlets reflect market presence.
Understanding top competitors aids strategic planning by identifying which brands attract the same customer base.
McDonald's is the most frequently cross-visited brand by Denny's customers at 18.92%. Taco Bell, Wendy's, Burger King, and IHOP are also top competitors, showing shared customer interests.
Analyzing traffic workload helps optimize staffing and service, ensuring efficient operations during peak hours.
Denny's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (63.98%). Traffic is lowest in the early morning hours, gradually increasing from 5 AM.
Consumer segment analysis helps tailor marketing, improving relevance and engagement by understanding audience demographics.
The affinity index for both Women and Men is reported as '100%', meaning that Denny's attracts average gender representation. Gen X has a high affinity (115%), indicating over-representation, while Gen Y (87%) and Gen Z (86%) are under-represented.