Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Denny's performance in the United States and how they change over time
See what factors influence Denny's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Denny's' competitors in the United States
An analysis of Denny's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Denny's is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Denny's market performance is at the 87th percentile, indicating an above-average market position. This means Denny's captures more customer traffic than most competitors. Performance peers in the same percentile range include Red Lobster, Subway, and Chipotle Mexican Grill.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
McDonald's is the most cross-visited brand by Denny's customers (18.21%), followed by Taco Bell (7.12%), Wendy's (6.28%), Burger King (6.02%), and IHOP (5.74%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Denny's experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (60.43%). Traffic is lowest between 2 AM and 5 AM, indicating overnight hours have significantly less customer activity.
Understanding consumer segments allows for targeted marketing, enhancing engagement and ROI.
The affinity index for both Women and Men is 100, indicating average representation. Gen X has a high affinity (114), while Gen Y (87) and Gen Z (89) are under-indexed, suggesting Gen X is more engaged with Denny's compared to other generations.