Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dunkin' performance in the United States and how they change over time
See what factors influence Dunkin' performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Dunkin' is in the top 13% of brands
Sample of brands in the same percentile
An analysis of Dunkin'' competitors in the United States
An analysis of Dunkin'' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin's market performance is at the 87th percentile, indicating an above average market standing. This means Dunkin' captures more customer traffic than most competitors. Performance peers in the 86-87 percentile range include Red Lobster, Chipotle Mexican Grill, Subway, and Crumbl.
Understanding key competitors helps refine strategies to attract and retain customers in a competitive market.
Dunkin's top competitors based on cross-visitation are McDonald's (21.17%), Wendy's (8.67%), Burger King (8.13%), Chick-fil-A (8.01%), and Taco Bell (7.81%). This indicates a significant overlap in customer base, especially with McDonald's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Dunkin's peak traffic workload occurs between 8 AM and 10 AM, with the highest workload at 9 AM (60.90%). Traffic is lowest between 1 AM and 3 AM. This data helps optimize staffing and inventory based on hourly demand.
Consumer segments help tailor marketing by understanding demographic preferences and behaviors.
Dunkin's customer base shows a high affinity for women (101 index) and Gen X (106 index). Gen Y and Gen Z are under-indexed (95 and 94 index respectively). This suggests marketing should focus on Gen X and women.