Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dunkin' performance in the United States and how they change over time
See what factors influence Dunkin' performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the United States
An analysis of Dunkin'' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference.
Dunkin' is a leading brand with a market performance of 99, placing it in the top 1% and highlighting a strong market standing. Performance peers include Crumbl, Cracker Barrel, Denny's, Chipotle, Red Lobster and Burger King, all within a similar range.
Customer satisfaction (CSAT) is crucial for brand loyalty and long-term success, reflecting how well a company meets customer expectations.
Dunkin's overall customer satisfaction is 48%, a decrease of 2.2 percentage points year-over-year. Wisconsin and Louisiana show the highest CSAT (65%). The CSAT has fluctuated slightly from May to July 2025, remaining near 48%.
Average check reveals customer spending habits, influencing revenue strategies and reflecting perceived value and menu pricing effectiveness.
Dunkin's average check is $10.6, a 0.5% increase year-over-year. Kansas has the highest average check ($13.4 USD). The average check has shown a slight upward trend from May to July 2025.
The number of outlets indicates brand reach and accessibility, directly impacting market presence and potential revenue streams.
Dunkin' has a substantial presence in the United States, with New York having the highest number of outlets (1.4K), followed by Massachusetts (1K) and Florida (916). This reflects a strong established network.
Identifying top competitors helps refine strategies, understand market dynamics, and identify opportunities for differentiation and growth.
Dunkin's top competitors based on customer cross-visitation are McDonald's (22.17%), Wendy's (9.26%), Burger King (8.32%), Taco Bell (7.97%), and Chick-fil-A (7.91%). McDonald's shows significantly higher cross-visitation.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and improve customer experience during peak times.
Dunkin' experiences peak traffic workload between 6 AM and 12 PM, with the highest workload at 9 AM (70.24). There is significantly lower traffic overnight, suggesting potential for targeted promotions during off-peak hours.
Understanding consumer segments allows for tailored marketing, improving engagement and resonance with diverse customer groups.
Dunkin's consumer base shows a slightly higher affinity among men (102%) than women (98%). Gen X shows a high affinity (109%), while Gen Y (94%) and Gen Z (90%) are under-indexed.