Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dunkin' performance in the United States and how they change over time
See what factors influence Dunkin' performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dunkin'' competitors in the United States
An analysis of Dunkin'' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dunkin' is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin's market performance is at the 86th percentile, indicating an above-average market standing. This means Dunkin' outperforms 86% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Red Lobster, Denny's, and Chipotle Mexican Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Dunkin's overall customer satisfaction is 50%, a slight decrease of 0.7 percentage points year-over-year. Arkansas shows the highest CSAT at 69% with a growth of 14 percentage points, while Wisconsin has a CSAT of 66% with a decrease of 3.8 percentage points.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
Dunkin's overall average check is $10.60, a slight increase of 0.2% year-over-year. Kansas has the highest average check at $14.90. Mississippi's average check is $12.50, while Hawaii's is $11.70.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential across different regions.
Dunkin' has the most outlets in New York (1.4K), followed by Massachusetts (1K) and Florida (932). Illinois has 723 outlets, while Connecticut has 429. This distribution highlights key markets for Dunkin'.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share.
Dunkin' customers also frequently visit McDonald's (21.46% cross-visitation), Wendy's (8.63%), Burger King (7.94%), Chick-fil-A (7.62%), and Taco Bell (7.57%). This indicates significant competition from these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Dunkin' experiences peak traffic between 8 AM and 10 AM, with the highest workload at 9 AM (69.71). Traffic significantly decreases after 6 PM, with the lowest workload between 1 AM and 3 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
The consumer gender mix is balanced. For generations, Gen X shows a high affinity (108), suggesting they are overrepresented among Dunkin's consumers. Gen Y (95) and Gen Z (94) are underrepresented relative to the average consumer.