Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chipotle Mexican Grill performance in the United States and how they change over time
See what factors influence Chipotle Mexican Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chipotle Mexican Grill' competitors in the United States
An analysis of Chipotle Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chipotle Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Chipotle Mexican Grill holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Performance peers in similar range include Red Lobster, Cracker Barrel Old Country Store, Dunkin', Subway, Popeyes Louisiana Kitchen, and Crumbl.
Customer Satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand perception in the Cafe & Restaurants sector.
Chipotle's overall CSAT is 40%, a 1.1 percentage point increase year-over-year. Utah shows the highest CSAT at 55%, while Idaho has a CSAT of 52% with negative growth. This highlights regional differences in customer experiences that may require tailored strategies.
Average Check reveals how much customers spend per visit, reflecting pricing strategy, menu appeal, and customer spending habits in Cafe & Restaurants.
The overall average check for Chipotle is $18.60, a decrease of 0.5% year-over-year. Wyoming has the highest average check at $25.30. The slight decrease suggests a need to monitor pricing or customer purchase behavior.
Number of Outlets shows brand reach and market penetration, impacting accessibility and revenue potential in the Cafe & Restaurants industry.
Chipotle has 502 outlets in California, demonstrating its strongest presence there. Texas follows with 323 outlets. This geographic distribution reveals key markets for Chipotle's operations and expansion strategies.
Competitor analysis identifies key rivals and customer crossover, informing competitive strategy and potential market share opportunities in the Cafe & Restaurants sector.
McDonald's is the most frequently visited competitor by Chipotle's customers (17.03% cross-visitation), followed by Chick-fil-A (8.28%), Taco Bell (7.72%), Starbucks (7.03%), and Wendy's (6.71%). These brands represent direct competitors for customer loyalty.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer service during peak times in Cafe & Restaurants.
Chipotle's peak traffic workload occurs between 12 PM and 1 PM, reaching 74.22. There is a significant increase starting at 10 AM, with consistent high workload until 8 PM. This data is important for efficient operational management.
Analyzing consumer segments by Gender and Generation informs targeted marketing, product development, and positioning strategies for Cafe & Restaurants brands.
Chipotle's customer base shows a high affinity towards women (82, under-indexed) and men (117, over-indexed). Among generations, Gen Y shows slightly higher affinity (106, over-indexed) than Gen X (98, under-indexed) and Gen Z (98, under-indexed).