Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Bell performance in the United States and how they change over time
See what factors influence Taco Bell performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Taco Bell' competitors in the United States
An analysis of Taco Bell' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Taco Bell is in the top 10% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Taco Bell's market performance is at the 90th percentile, indicating a leading position. This means Taco Bell captures a significant share of customer traffic compared to its competitors. Performance peers in the adjacent percentile range include Chick-fil-A.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for improvement.
Taco Bell's overall customer satisfaction is 47%, a slight decrease of 0.7 percentage points year-over-year. Satisfaction varies by state, with California and West Virginia showing the highest CSAT at 56%. The trend shows a slight decrease in CSAT over the last three months.
Average check reveals spending per customer, crucial for revenue analysis. Monitoring trends informs pricing and promotional strategies.
Taco Bell's average check is $15.1, a 1.1% increase year-over-year. Alaska has the highest average check at $18.5. The average check has fluctuated slightly over the last three months, peaking in July 2025.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue streams.
Taco Bell has 886 outlets in California, the highest number in the United States. Texas follows with 730 outlets. This distribution highlights key markets for Taco Bell's operations.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation reveals shared customer preferences and competitive landscape.
McDonald's is the top competitor with a 27.34% cross-visitation rate, indicating a significant overlap in customer base with Taco Bell. Wendy's and Burger King also show notable cross-visitation, suggesting direct competition for customers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Taco Bell experiences peak traffic between 12 PM and 1 PM, with traffic workload reaching 71.98%. The lowest traffic occurs between 4 AM and 6 AM. This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand relevance.
Women show a high affinity (87) for Taco Bell, while men are over-represented (112). Gen X is over-represented (108), while Gen Y (94) and Gen Z (97) are under-indexed, suggesting varying levels of engagement across generations.