Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taco Bell performance in the United States and how they change over time
See what factors influence Taco Bell performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the United States
An analysis of Taco Bell' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell is a leading brand in the United States' Cafe & Restaurants industry, ranking in the top 1% with a market performance of 99. This indicates a strong market standing relative to competitors such as IHOP, Wendy's, McDonald's, Starbucks, Chick-fil-A, and Burger King.
Customer satisfaction (CSAT) reflects customer contentment, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service enhancement.
Taco Bell's overall customer satisfaction is 47%, a decrease of 0.5 percentage points year-over-year. The District of Columbia and New Jersey show the highest CSAT at 55%, with significant growth in DC (27.5pp). CSAT fluctuated between 46.64% and 47.26% from May to July 2025.
Average check reveals spending patterns, crucial for revenue insights. Tracking it aids pricing strategies and menu optimization for increased profitability.
Taco Bell's average check is $15.1, showing a slight increase of 0.1% year-over-year. Hawaii has the highest average check at $19.00. The average check fluctuated between $14.98 and $15.27 from May to July 2025.
Outlet count reflects brand presence, impacting market coverage. Monitoring growth informs expansion, optimizing reach and revenue potential.
Taco Bell has 881 outlets in California, the highest number in the United States, followed by Texas with 716 outlets. This reflects a strong presence in these states, indicating key markets for the brand. Florida, Ohio, and Michigan also represent significant markets.
Identifying competitors shows market dynamics, guiding strategy. Cross-visitation data informs competitive positioning and consumer preference analysis.
McDonald's is the top competitor for Taco Bell, with a cross-visitation rate of 27.74%. Wendy's (10.88%), Burger King (10.13%), Chick-fil-A (7.53%), and Starbucks (5.70%) also compete for Taco Bell's customer base.
Traffic workload reveals peak hours, guiding resource allocation. Understanding customer flow optimizes staffing and service, enhancing efficiency and satisfaction.
Taco Bell experiences peak traffic between 12:00 PM and 1:00 PM (72.87% and 72.91% workload), with high traffic from 11:00 AM to 8:00 PM. Traffic is lowest in the early morning hours, indicating workload patterns aligned with typical dining hours.
Analyzing consumer segments by gender and generation informs targeted marketing, improving relevance and engagement by aligning with specific needs.
Taco Bell's customer base shows a high affinity with women (affinity index 88) and men (affinity index 111). Gen X (affinity index 110) shows a strong affinity. Gen Y (affinity index 93) and Gen Z (affinity index 95) are slightly under-indexed.