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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Bell performance in the United States and how they change over time
See what factors influence Taco Bell performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the United States
An analysis of Taco Bell' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Taco Bell is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell's market performance is at the 91st percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This means Taco Bell captures a significant share of customer traffic compared to its peers. Competitors like Starbucks and Chick-fil-A are in the same percentile range.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the most cross-visited brand by Taco Bell customers (27.61%), followed by Wendy's (10.51%) and Burger King (10.02%). Starbucks accounts for 5.67% of cross visitation. This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Taco Bell experiences peak traffic workload between 11 AM and 7 PM, with the highest traffic around 6 PM (64.21%). Traffic is significantly lower during early morning hours (1 AM to 6 AM). This data helps optimize staffing and resource allocation based on customer traffic patterns.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Taco Bell's customer base shows high affinity towards women (87%) and men (113%). Gen X is overrepresented (108%), while Gen Y (94%) and Gen Z (93%) are underrepresented. This suggests marketing efforts should consider the preferences and behaviors of Gen X, while also engaging Gen Y and Z.