Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the United States and how they change over time
See what factors influence Wendy's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wendy's' competitors in the United States
An analysis of Wendy's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Wendy's is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance is at the 89th percentile, indicating an above-average market position. This means Wendy's captures more customer traffic than most competitors. Performance peers in the same range include Denny's, Dunkin', Burger King, Starbucks, Chick-fil-A, and Taco Bell.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
McDonald's is the top competitor with 27.97% cross-visitation, followed by Taco Bell (12.08%), Burger King (10.78%), Chick-fil-A (9.25%), and Dunkin' (5.88%). This indicates that a significant portion of Wendy's customers also visit these brands.
Traffic workload by hour shows peak times, helping optimize staffing and resource allocation.
Wendy's experiences peak traffic between 12 PM and 1 PM, with the highest workload at 75.16%. Traffic starts increasing at 6 AM, peaks during lunch hours, and gradually decreases after 6 PM, reaching its lowest point between 3 AM and 5 AM.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Women are overrepresented in Wendy's customer base (affinity index 87), while men are underrepresented (affinity index 112). Gen X shows high affinity (115), while Gen Y (88) and Gen Z (81) are under-indexed.