Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wendy's performance in the United States and how they change over time
See what factors influence Wendy's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wendy's' competitors in the United States
An analysis of Wendy's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates a brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Wendy's leads with a Market Performance percentile of 99, securing its position among the top 1% of cafe and restaurant brands. This leading status signifies robust brand preference. Peers like Taco Bell, Starbucks, IHOP, Chick-fil-A, Burger King and McDonald's share high positions.
Customer Satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring trends identifies areas for service and product enhancement.
Wendy's customer satisfaction is at 46%, a slight decrease of 0.9 percentage points year-over-year. Satisfaction varies by location, with the United States Virgin Islands and Montana showing the highest satisfaction levels at 64% and 63% respectively, while California shows 58%.
Average Check reflects spending per transaction, impacting revenue. Increases indicate pricing power or upselling effectiveness; decreases may signal value concerns.
Wendy's average check is $13.90, up 1.1% year-over-year, suggesting increased spending per customer. Guam leads with the highest average check at $26.80, while California shows $15.60, indicating diverse regional pricing or purchasing habits.
Outlet count indicates market presence and growth. Expansion reflects brand success; stagnation may signal competitive pressures or strategic shifts.
Wendy's has a significant presence in the United States, with Florida leading in outlet count at 505. Texas follows with 458 outlets, showing strong regional coverage and market penetration across different states.
Understanding key competitors helps refine strategies. Analyzing cross-visitation identifies shared customer base and competitive positioning opportunities.
McDonald's is Wendy's top competitor with a cross-visitation rate of 28.10%. Taco Bell and Burger King also see significant cross-visitation at 12.04% and 11.00% respectively, indicating overlapping customer preferences.
Traffic Workload reveals peak hours, aiding staffing and resource allocation. Optimizing for high-traffic times ensures customer satisfaction and operational efficiency.
Wendy's experiences peak traffic workload around lunchtime, with the highest activity observed between 12:00 PM and 1:00 PM. Activity starts increasing at 6:00 AM and remains high until 8:00 PM. It drops significantly during the night.
Analyzing consumer segments by Gender/Generation helps tailor marketing, improving engagement. Affinity insights refine messaging and product offerings for target demographics.
Wendy's customer base shows a strong affinity towards women (114) and an under-indexed representation for men (88), when average consumer index = 100. Generation-wise, Gen X exhibits high affinity (114), while Gen Y (90) and Gen Z (82) are under-indexed relative to the average.