Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the United States and how they change over time
See what factors influence Wendy's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the United States
An analysis of Wendy's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Wendy's market performance is at the 89th percentile, indicating an above-average market standing. This suggests strong customer preference compared to peers like Crumbl, Burger King and Starbucks.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Wendy's overall CSAT is 47%, a slight decrease of 0.4 percentage points year-over-year. Montana shows the highest CSAT at 65% with a growth of 7.3 percentage points, while Washington shows a decrease of 1.3 percentage points.
Average check reflects customer spending per visit, crucial for revenue optimization and profitability analysis.
Wendy's average check is $13.9, up 1.8% year-over-year. Puerto Rico has the highest average check at $16.8 USD. The average check has slightly decreased from June to August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
Wendy's has the most outlets in Florida (509), followed by Texas (465) and Ohio (403). This distribution highlights key markets for Wendy's within the United States.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base for strategic positioning.
Wendy's top competitors based on customer cross-visitation are McDonald's (27.36%), Taco Bell (11.39%), and Burger King (10.27%). This indicates a significant overlap in customer preferences.
Traffic workload analysis by hour optimizes staffing and resource allocation to meet peak demand efficiently.
Wendy's experiences peak traffic between 12 PM and 1 PM, with a significant increase starting at 6 AM. Traffic gradually decreases after 6 PM, reaching its lowest point in the early morning hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women show a high affinity (86) for Wendy's, while men are over-represented (113). Gen X is over-represented (114), while Gen Y (90) and Gen Z (82) are under-represented.