Search among the top brands by number of locations
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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
See what factors influence Cracker Barrel Old Country Store performance in the United States and how they change over time
See what factors influence Cracker Barrel Old Country Store performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cracker Barrel Old Country Store' competitors in the United States
An analysis of Cracker Barrel Old Country Store' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Cracker Barrel Old Country Store is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cracker Barrel Old Country Store's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This signifies high customer preference relative to its peers like Dunkin', Chipotle Mexican Grill, Red Lobster, Crumbl, Denny's, and Subway.
Customer satisfaction (CSAT) reflects how well the brand meets customer expectations, influencing loyalty and repeat business. High CSAT is crucial for sustainable growth.
Cracker Barrel Old Country Store's overall CSAT is 66%, a 2 percentage point increase year-over-year. Nevada has the highest CSAT at 88%, followed by California at 87%. This indicates positive customer perception, especially in Nevada and California, with room for improvement nationally.
Average check reveals customer spending per visit, impacting revenue. Monitoring changes helps assess pricing strategy and customer value.
Cracker Barrel Old Country Store's average check is $22.90, a 4.3% increase year-over-year. California leads with $29.80. The increase suggests successful upselling or menu price adjustments, with California demonstrating the highest spending per customer.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue increase.
Cracker Barrel Old Country Store has the most outlets in Florida (60), followed by Texas (55) and Tennessee (52). This distribution highlights key markets and suggests a strategic focus on the Southern United States for its physical presence.
Identifying competitors reveals market dynamics. Cross-visitation data shows where the brand might be losing or gaining potential customers.
McDonald's is the most cross-visited brand by Cracker Barrel Old Country Store customers (15.91%), followed by Chick-fil-A (7.94%) and Wendy's (6.64%). This indicates overlap in customer base and potential areas for Cracker Barrel to differentiate its offerings.
Traffic workload analysis shows peak hours. Data informs staffing, marketing, and operational decisions to optimize customer experience and efficiency.
Cracker Barrel Old Country Store experiences peak traffic workload between 9 AM and 12 PM, with the highest point at 11 AM (62.26%). This signifies high demand during brunch and lunch hours, requiring optimal staffing and service efficiency.
Consumer segments analysis informs marketing. Affinity indices reveal segment preferences, enabling targeted campaigns and optimized positioning.
Women are overrepresented among Cracker Barrel's consumer base with an affinity index of 107, while men are underrepresented (94). Gen X shows a high affinity (131), whereas Gen Y (68) and Gen Z (62) are underrepresented, suggesting an opportunity to attract younger demographics.