Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the United States and how they change over time
See what factors influence McDonald's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the United States
An analysis of McDonald's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
McDonald's holds a leading position with a 99th percentile ranking. This signifies a strong market presence and customer preference, placing it in the top 1% of brands, alongside IHOP, Taco Bell, Wendy's, Starbucks, Chick-fil-A, and Burger King.
CSAT reveals how happy customers are with the brand. Tracking CSAT helps improve service, retain customers, and boost brand reputation.
McDonald's overall customer satisfaction (CSAT) is 42%, a 1.2 percentage point decrease year-over-year. There is variability across regions, with Northern Mariana Islands showing the highest CSAT (93%) and Guam reporting 57%.
Average check reveals how much customers spend per visit. It impacts revenue and profitability, guiding pricing and promotion strategies.
McDonald's average check is $13.70, a 1.9% increase year-over-year. Guam has the highest average check at $18.80. This indicates a slight rise in customer spending per transaction.
Outlet count shows brand reach. More stores mean wider availability, impacting market share and revenue potential.
McDonald's has a significant presence in the United States, with California leading at 1.2K outlets, followed by Texas at 1.1K outlets. This demonstrates a widespread market coverage.
Competitor analysis helps a brand understand its competitive landscape, identify key rivals, and improve strategies to gain market share.
McDonald's customers also frequently visit Taco Bell (10.82%), Wendy's (9.91%), Burger King (9.39%), Chick-fil-A (7.68%), and Starbucks (5.80%). These brands represent McDonald's primary competitors.
Understanding traffic patterns allows brands to optimize staffing, promotions, and resource allocation to maximize efficiency.
McDonald's experiences peak traffic workload between 11 AM and 1 PM (hod 11-13), reaching a high of 82.11 at noon, suggesting lunch is the busiest period.
Understanding demographics allows targeting. Gender and generation insights help tailor marketing for maximum impact and appeal.
McDonald's shows higher affinity with Men (112) than Women (87) and Gen X (111) than Gen Y (91) and Gen Z (88). This indicates these segments are overrepresented among McDonald's customers.