Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the United States and how they change over time
See what factors influence McDonald's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the United States
An analysis of McDonald's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds a leading position in the United States' Cafe & Restaurants industry with a percentile of 100, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its peers like Burger King, Wendy's, Starbucks and Chick-fil-A, which are in the 89-90 percentile range.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation reveals shared customer base and competitive dynamics.
Taco Bell, Wendy's, and Burger King are McDonald's top competitors in the United States, with cross-visitation rates of 10.88%, 9.59%, and 9.34% respectively. This indicates a significant overlap in customer base, suggesting these brands compete for the same consumer segment.
Traffic workload by hour reveals peak times, informing staffing and resource allocation for optimal service and customer experience.
McDonald's experiences peak traffic in the United States between 11 AM and 6 PM, with the highest workload around 12 PM (71.70%). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing levels throughout the day.
Understanding consumer segments by gender and generation enables targeted marketing, enhancing engagement and brand relevance.
McDonald's customer base in the United States shows a high affinity towards women (86%), while men are over-represented (114%). Gen X is also over-represented (112%), while Gen Y (90%) and Gen Z (88%) are under-represented, suggesting targeted marketing adjustments may be beneficial.