Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the United States and how they change over time
See what factors influence McDonald's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the United States
An analysis of McDonald's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in the market, ranking in the top 1%. This indicates a strong competitive advantage and high customer preference. Performance peers in a similar range include Burger King, Wendy's, Starbucks, Taco Bell, and Chick-fil-A.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps identify areas for improvement and gauge customer loyalty.
McDonald's overall customer satisfaction is 43%, a decrease of 1.1 percentage points year-over-year. Guam shows the highest CSAT at 57% with a 5.2 percentage point increase, while Connecticut shows a decrease of 2.6 percentage points.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and increase revenue.
The average check for McDonald's is $13.70, a 2.6% increase year-over-year. Guam has the highest average check at $18.80. The average check experienced a slight decrease from June to August 2025.
Outlet count indicates market presence. Tracking outlet distribution helps assess market coverage and expansion opportunities.
McDonald's has 1.2K outlets in both California and Texas, the highest number in the United States. Florida follows with 891 outlets. This distribution highlights key markets for McDonald's.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for McDonald's, based on cross-visitation, are Taco Bell (10.42%), Wendy's (9.36%), Burger King (8.90%), Chick-fil-A (7.75%), and Starbucks (5.42%). This indicates shared customer bases and direct competition.
Traffic workload shows peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for efficiency.
McDonald's experiences peak traffic workload between 11 AM and 1 PM (hod 11-13), with the highest workload at 12 PM. Traffic is lowest between 1 AM and 4 AM. This data informs staffing and operational decisions.
Consumer segments inform targeted marketing. Understanding demographics helps tailor campaigns and improve customer engagement.
Women (86%, affinity index) are overrepresented among McDonald's consumers, while men (113%, affinity index) are underrepresented. Gen X (111%, affinity index) shows high affinity, while Gen Y (90%, affinity index) and Gen Z (91%, affinity index) are under-indexed.