Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence IHOP performance in the United States and how they change over time
See what factors influence IHOP performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IHOP' competitors in the United States
An analysis of IHOP' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
IHOP's market performance is leading with a percentile of 99. This indicates a top market standing. Performance peers in the same range include Taco Bell, McDonald's, Wendy's, Starbucks, Chick-fil-A, and Burger King.
Customer satisfaction is crucial for loyalty and growth, reflecting product quality and service effectiveness.
Overall customer satisfaction for IHOP is high at 81%, showing a significant increase of 19.7 percentage points year-over-year. Florida shows the highest satisfaction at 93%. Customer satisfaction grew from 75.45 in May to 84.75 in July.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for IHOP is $23.50, a decrease of 3.5% year-over-year. Hawaii has the highest average check at $35.80. Average check decreased slightly from $23.72 in May to $23.34 in July.
Outlet count indicates brand reach and expansion, vital for accessibility and market presence.
IHOP has the most outlets in California (221) and Texas (217), representing its strongest presence in those states. Florida has 141 outlets, followed by Georgia with 84 outlets.
Understanding key competitors helps refine strategies to capture market share and differentiate offerings.
McDonald's is the top competitor for IHOP, with a cross-visitation rate of 16.02%. Other competitors include Wendy's (6.17%), Chick-fil-A (6.14%), Taco Bell (6.12%), and Burger King (5.39%).
Traffic workload patterns inform staffing and resource allocation for optimized customer service.
IHOP's traffic workload peaks between 9 AM and 12 PM, reaching its highest point at 10 AM (62.09). Traffic is lowest between 3 AM and 5 AM, indicating nighttime lulls.
Consumer segment insights enable targeted marketing, enhancing relevance and engagement for different groups.
Women show a high affinity towards IHOP (index 106), while men are slightly under-indexed (index 95). Gen X shows high affinity (index 108), while Gen Y is under-indexed (index 90), and Gen Z is near average (index 99).