Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IHOP performance in the United States and how they change over time
See what factors influence IHOP performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IHOP' competitors in the United States
An analysis of IHOP' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
IHOP is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IHOP's market performance is at the 92nd percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile suggests IHOP captures a significant share of customer traffic compared to its peers. Competitors in a similar range include Starbucks and Chick-fil-A.
Identifying top competitors helps understand the competitive landscape and benchmark performance.
The top competitors that IHOP customers also visit are McDonald's (14.71%), Chick-fil-A (6.36%), Taco Bell (5.60%), Wendy's (5.19%), and Burger King (5.02%). McDonald's has a significantly higher cross-visitation rate, suggesting it captures a broader customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand.
IHOP experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (60.53%). Traffic gradually decreases throughout the afternoon and evening, reaching its lowest points between 3 AM and 5 AM. This data can inform staffing and promotional strategies.
Understanding consumer segments allows for targeted marketing and product development strategies.
Women show a higher affinity (106) for IHOP compared to men (94). Gen X has a high affinity (108), while Gen Y is under-indexed (90). Gen Z shows a slightly higher affinity (103). This suggests targeted marketing towards women and Gen X could be particularly effective.