Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IHOP performance in the United States and how they change over time
See what factors influence IHOP performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of IHOP' competitors in the United States
An analysis of IHOP' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
IHOP is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
IHOP's market performance is at the 92nd percentile, indicating a leading position. This means IHOP outperforms most competitors in foot traffic. Performance peers in the adjacent percentile range include Crumbl, Burger King, Wendy's, Starbucks, Taco Bell, and Chick-fil-A.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
IHOP's overall CSAT is 85%, a significant increase of 21.2 percentage points year-over-year. Florida shows the highest CSAT at 94%, with substantial growth. This indicates improved customer experiences across the United States, particularly in Florida.
Average check reveals spending habits, influencing revenue strategies. Monitoring average check helps optimize pricing and promotions for profitability.
IHOP's overall average check is $23.40, a decrease of 3.4% year-over-year. Hawaii has the highest average check at $34.00. The slight decrease suggests a need to analyze pricing strategies and customer spending behavior.
Outlet count indicates market presence and growth potential. Tracking outlet numbers helps assess brand reach and expansion effectiveness.
IHOP has the most outlets in California (222) and Texas (219). This highlights strong regional presence in these states. The distribution of outlets reflects IHOP's strategic focus on key markets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's is the most frequently visited competitor by IHOP customers (14.81%). Chick-fil-A, Wendy's, Taco Bell, and Burger King also show significant cross-visitation. This indicates shared customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
IHOP's peak traffic workload occurs between 9 AM and 12 PM, with the highest at 10 AM (62.41). This data suggests the need for increased staffing during these hours to manage customer flow effectively.
Consumer segment analysis enables targeted marketing. Understanding gender and generational preferences enhances campaign relevance and effectiveness.
Women show a slightly higher affinity (106) for IHOP compared to men (94). Gen X also shows a high affinity (106), while Gen Y is under-indexed (92). Gen Z shows a slight affinity (102). This suggests targeted marketing towards women and Gen X could be beneficial.