Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Crumbl performance in the United States and how they change over time
See what factors influence Crumbl performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Crumbl' competitors in the United States
An analysis of Crumbl' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Crumbl is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Crumbl, with a market performance of 99, is a leading brand, indicating a strong market position. Its performance peers include Denny's, Dunkin', Burger King, Cracker Barrel Old Country Store, Chick-fil-A and Chipotle Mexican Grill, demonstrating a robust competitive landscape.
CSAT indicates customer loyalty. Tracking overall CSAT and location-specific variations is vital for identifying areas of strength and improvement.
Crumbl's overall customer satisfaction is at 88%, up by 0.8 percentage points year-over-year. Mississippi and Puerto Rico show the highest CSAT at 97%. CSAT decreased between June and July 2025.
Outlet count indicates brand reach. Analyzing distribution across locations helps optimize market coverage and expansion strategy.
Crumbl has 123 outlets in California, making it the state with the most stores. Texas has 96, followed by Florida with 70. Distribution varies significantly by state.
Competitor analysis identifies key players and overlap in customer base. Cross-visitation reveals competitive dynamics and market positioning.
McDonald's is the most cross-visited brand by Crumbl's customers at 13.66%. Chick-fil-A (7.09%) and Starbucks (6.68%) also show significant customer overlap.
Traffic workload distribution reveals peak hours. Understanding traffic patterns allows for optimizing staffing and resource allocation.
Crumbl's peak traffic workload is between 12:00 PM and 6:00 PM, with the highest volume at 1:00 PM (58.55), suggesting a need for more staff during those hours.
Consumer segments highlight key customer groups. Understanding gender and generation mix is essential for targeted marketing and product development.
Women show higher affinity (147) compared to men (56) for Crumbl. Gen Z (164) and Gen Y (105) are overrepresented, while Gen X (79) is underrepresented.