Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the United States and how they change over time
See what factors influence Starbucks performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the United States
An analysis of Starbucks' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks holds a leading position with a market performance percentile of 99 in the United States. This signifies it captures a dominant share of customer traffic compared to competitors like Wendy's, Chick-fil-A, Burger King, Taco Bell, IHOP and Denny's, which are in similar range.
Customer satisfaction is a key performance indicator showing how happy customers are with a brand's products, services, and overall experience.
Starbucks' overall customer satisfaction (CSAT) in the United States is 59%, a 2.2 percentage point increase year-over-year. Oklahoma, Idaho, and Hawaii show the highest CSAT scores. CSAT has seen slight variations throughout the period, peaking in July 2025.
Average check (or average transaction value) indicates how much customers spend on average per visit, impacting revenue and profitability.
Starbucks' average check in the United States is $11.80, a 2% increase year-over-year. Illinois has the highest average check at $15.70. The average check remained relatively stable from May to July 2025.
The number of outlets indicates brand reach and market presence, reflecting brand expansion and customer access.
Starbucks has a substantial presence in the United States, with California leading with 3,000 outlets. Texas has 1,400 outlets, and Florida has 896. This distribution highlights key markets for Starbucks within the country.
Competitor analysis identifies key rivals, informing competitive strategies and revealing customer cross-shopping patterns.
McDonald's is the most frequently visited competitor by Starbucks' customers, with a cross-visitation rate of 18.11%. Chick-fil-A, Taco Bell, Wendy's, and Dunkin' also attract a portion of Starbucks' customer base.
Understanding traffic workload helps optimize staffing, resource allocation, and operational efficiency during peak hours.
Starbucks experiences peak traffic workload between 8 AM and 11 AM, with the highest activity around 9 AM (59.27% and 59.65%). Traffic significantly decreases after 6 PM, reaching its lowest point in the early morning hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on consumer affinities.
Starbucks' customer base shows Women are overrepresented(index 104), while Men are underrepresented (index 96). Gen X has a high affinity (index 107). Gen Y are at (index 97), while Gen Z is under-indexed (index 89), suggesting targeted strategies may be needed.