Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mellow Mushroom is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mellow Mushroom performance in the United States and how they change over time
See what factors influence Mellow Mushroom performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mellow Mushroom' competitors in the United States
An analysis of Mellow Mushroom' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Mellow Mushroom's Market Performance is at the 99th percentile, indicating a leading position. This means that the brand outperforms most competitors in attracting customers. Performance peers include Cook Out, Sonny's BBQ, White Castle, Kona Grill, Marco's Pizza, and Cold Stone Creamery, all within the same top-tier percentile range.
Customer Satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. A higher CSAT score indicates happier customers.
Mellow Mushroom's overall CSAT is 85%, a 4.1 percentage point increase year-over-year, signaling improved customer sentiment. Virginia leads with 94% satisfaction, followed by Missouri (86%), Florida (85%), Tennessee (85%), and South Carolina (84%). The trend from April to June 2025 shows some fluctuation in CSAT scores.
Average Check (transaction value) identifies spending habits, which drives revenue and informs pricing strategy, reflecting customer perceived value.
Mellow Mushroom's overall average check is $26.20, up 0.8% year-over-year. Arkansas shows the highest average check at $31.40, followed by Florida at $29.80, Arizona at $28.60, Tennessee at $26.80, and Alabama at $26.70. The dynamic data indicates fluctuation in average check values between April and June 2025.
Outlet count shows market reach and expansion. More outlets generally mean greater accessibility and brand presence for potential customers.
Mellow Mushroom has the most outlets in Georgia (46), followed by Florida (23), North Carolina (20), South Carolina (14), Virginia (13), and Alabama (13). Texas has 6 outlets, Kentucky has 5, and Arizona has 4. This distribution highlights key markets for the brand.
Competitor analysis helps understand the competitive landscape, informing strategic decisions about marketing, product development, and positioning.
Mellow Mushroom's top competitors based on cross-visitation are McDonald's (9.79%), Chick-fil-A (6.47%), Cracker Barrel Old Country Store (4.34%), Wendy's (4.27%), and Taco Bell (4.22%). This indicates shared customer interests with these brands.
Traffic workload reveals peak hours, helping optimize staffing, inventory, and promotions to meet customer demand efficiently.
Mellow Mushroom experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic observed between 6:00 PM and 7:00 PM (62.86). There is very little traffic before 10:00 AM, and again after 10:00 PM.
Understanding consumer demographics allows for tailored marketing, enhancing engagement and conversion rates by aligning with customer preferences.
Mellow Mushroom's customer base shows a higher affinity for women (97) than men (102). Gen X shows high affinity(115), while Gen Y (90) and Gen Z (83) are under-indexed, indicating they may be less represented.