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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sonny's BBQ is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sonny's BBQ performance in the United States and how they change over time
See what factors influence Sonny's BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sonny's BBQ' competitors in the United States
An analysis of Sonny's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sonny's BBQ is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This high percentile means it captures a significant portion of customer traffic. Performance peers in a similar position include Mellow Mushroom, Kona Grill, Cook Out, Cold Stone Creamery, White Castle and Bob Evans.
Customer satisfaction reflects brand perception and loyalty. Higher satisfaction often correlates with repeat business and positive recommendations.
Sonny's BBQ shows strong customer satisfaction, with an overall CSAT of 86%, a 4.7pp increase year-over-year. North Carolina leads with 96% satisfaction, followed by Georgia (89%), South Carolina (88%) and Florida (85%). Louisiana shows a slight decrease to 78%. Customer satisfaction was highest in May 2025.
Average check is a key indicator of revenue per transaction, reflecting pricing strategy and customer spending habits.
Sonny's BBQ's average check is $23.9, a 3.7% increase year-over-year. Alabama has the highest average check at $27.5, followed by North Carolina ($26.6) and Georgia ($25.6). The average check was highest in April 2025.
Outlet count indicates brand reach and expansion. A larger number of outlets typically means greater market presence.
Sonny's BBQ has 64 outlets in Florida, indicating a strong presence there. Georgia has 13 outlets, Kentucky 6, while South Carolina, Louisiana and Mississippi each have 2. Pennsylvania, Arkansas, Alabama and North Carolina each have 1 outlet.
Identifying competitors helps refine marketing strategies and understand customer choices within the competitive landscape.
The top competitors for Sonny's BBQ, based on cross-visitation, are McDonald's (13.57%), Cracker Barrel Old Country Store (6.92%), Chick-fil-A (6.53%), Wendy's (6.41%) and Burger King (6.08%). These brands capture a portion of Sonny's BBQ's potential customer base.
Traffic workload reveals peak hours, which helps to optimize staffing, promotions, and resource allocation for better customer experience.
Sonny's BBQ experiences peak traffic between 11 AM and 7 PM, with the highest workload at 67.08 between 6 PM and 7 PM. Traffic is minimal from midnight to 8 AM, suggesting an opportunity to optimize operational hours or introduce off-peak promotions.
Understanding consumer segments allows targeted marketing, improving engagement and brand resonance with key demographic groups.
Sonny's BBQ has slightly higher affinity with women (102%) than men (99%). Gen X shows high affinity (131%), while Gen Y (74%) and Gen Z (64%) are under-indexed. These insights can inform targeted campaigns.