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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cracker Barrel Old Country Store is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Cracker Barrel Old Country Store performance in the United States and how they change over time
See what factors influence Cracker Barrel Old Country Store performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cracker Barrel Old Country Store' competitors in the United States
An analysis of Cracker Barrel Old Country Store' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
Cracker Barrel Old Country Store holds a leading market performance at the 99th percentile. This shows a strong market presence and customer preference compared to its peers like Chipotle Mexican Grill, Subway, Dunkin', Popeyes Louisiana Kitchen, Crumbl, and Texas Roadhouse, all positioned in the top percentile.
Customer satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and revenue. Tracking CSAT helps identify areas for service improvement.
Cracker Barrel Old Country Store's overall CSAT is 64%, a slight increase of 0.1 percentage points year-over-year. South Dakota shows the highest CSAT at 92%, with significant growth. States like California and Nevada also have high CSAT scores.
Average check reveals customer spending habits, influencing revenue and profitability. Monitoring average check helps optimize menu pricing and promotions.
The overall average check for Cracker Barrel Old Country Store is $23, a 5% increase year-over-year. California has the highest average check at $28. Delaware, New Jersey, New Mexico and New York also contribute significantly.
Outlet count indicates brand reach and market penetration. Tracking outlet distribution helps assess geographic strengths and expansion opportunities.
Cracker Barrel Old Country Store has a significant presence in the United States, with Florida leading in outlet count at 60. Texas, Tennessee, Georgia, and North Carolina also have a substantial number of outlets.
Identifying competitors helps understand market dynamics and competitive threats. Cross-visitation rates reveal shared customer base and areas for differentiation.
McDonald's is the top competitor with a cross-visitation rate of 15.43%. Chick-fil-A, Wendy's, Taco Bell, and Texas Roadhouse also compete for Cracker Barrel Old Country Store's customer base, based on cross-visitation.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient operations and customer satisfaction.
Cracker Barrel Old Country Store experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (60.76%). Traffic significantly decreases after 8 PM, indicating the need to adjust staffing levels accordingly.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform messaging and channel strategies for optimal engagement.
Women have a higher affinity (110 index) compared to men (92 index). Gen X shows a high affinity (130 index), while Gen Y (67 index) and Gen Z (63 index) are under-indexed relative to the average consumer.