Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cook Out is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Cook Out performance in the United States and how they change over time
See what factors influence Cook Out performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cook Out' competitors in the United States
An analysis of Cook Out' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
Cook Out is a leading brand with a Market Performance percentile of 99, placing it in the top 1% in the United States' Cafe & Restaurants industry. This high percentile signifies a strong market position compared to performance peers such as Mellow Mushroom, White Castle, Sonny's BBQ, Marco's Pizza, Chopt Creative Salad Co., and Kona Grill, all of whom also share a similar, high, leading percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Monitoring CSAT helps identify areas for service improvement and competitive advantage.
Cook Out's overall customer satisfaction is 66%, a decrease of 1.5 percentage points year-over-year. CSAT varies by state, with West Virginia showing the highest CSAT at 91% with growth value 8.9pp. Mississippi has the lowest CSAT among the listed states, at 70%, with a decline of 9.9pp. CSAT dynamic data shows fluctuations between April and June 2025, peaking at 67.26% in June.
Average check size indicates spending per customer, influencing revenue. Monitoring this KPI helps optimize pricing strategies and assess customer value.
Cook Out's overall average check is $11.60, a decrease of 1.6% year-over-year. Virginia has the highest average check at $12.30. The average check varies by state, with dynamic data showing fluctuations between April and June 2025, ranging from $11.28 to $11.88.
Outlet count indicates brand reach and market penetration. Tracking outlets helps assess growth, geographic presence, and market saturation.
Cook Out has a total of 316 outlets across the United States. North Carolina has the highest number of outlets at 126. South Carolina, Georgia, and Virginia also have a significant presence with 45, 44, and 40 outlets respectively. Maryland has the fewest outlets with just 1.
Understanding key competitors helps refine strategies. This reveals customer choices, guiding competitive positioning and marketing efforts.
The top competitors for Cook Out, based on cross-visitation, are McDonald's (22.27%), Wendy's (10.53%), Taco Bell (9.85%), Chick-fil-A (9.78%), and Burger King (8.50%). This indicates that Cook Out customers also frequently visit these fast-food chains.
Understanding peak traffic hours allows for effective staffing and resource allocation, optimizing service and customer satisfaction.
Cook Out experiences peak traffic between 11 AM and 10 PM, with the highest workload occurring between 1 PM and 2 PM (70.78%). Traffic workload is minimal between 4 AM and 9 AM, indicating these are the slowest hours of operation.
Consumer segments focus marketing. Gender and generation insights inform personalized campaigns, boosting engagement and brand resonance.
Cook Out's customer base shows high affinity for women (95%) and men (104%), affinity Index. Gen X shows high affinity index(113%), while Gen Y(92%) and Gen Z(96%) are under-indexed. This data suggests that targeted campaigns can be optimized with consumer segmentation.