Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the United States and how they change over time
See what factors influence Taco Bell performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the United States
An analysis of Taco Bell' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Taco Bell, with a market performance percentile of 99, is a leading brand. This indicates a strong market presence relative to peers like Wendy's, McDonald's, Starbucks, Burger King, Denny's, and IHOP, all within the same percentile range.
Customer satisfaction (CSAT) is vital for brand loyalty, indicating how well Taco Bell meets customer expectations.
Taco Bell's overall CSAT is 48%, a slight decrease of 0.2 percentage points year-over-year. The District of Columbia, Maryland, and Maine show the highest CSAT, at 63%, 60%, and 60% respectively, with notable growth. This suggests regional variations in customer experience.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
Taco Bell's overall average check is $14.90, a slight decrease of 0.5% year-over-year. Vermont has the highest average check at $24.70, while New York is lower, at $17.30. The dynamic data indicates fluctuations in average check across the months analyzed.
Outlet count signifies brand reach, showing Taco Bell's presence and accessibility to customers across states.
Taco Bell has 881 outlets in California, the most in the United States, followed by Texas with 715. This demonstrates a strong presence in these key states, reflecting strategic expansion efforts.
Understanding competitors helps Taco Bell refine its strategy, identifying overlapping customer bases and potential market threats.
McDonald's is the most frequently cross-visited brand by Taco Bell customers, with 26.97% cross visitation. Wendy's and Burger King also show notable cross-visitation rates, at 10.50% and 9.79% respectively, highlighting key competitors.
Traffic workload analysis helps optimize staffing, ensuring efficient service during peak hours and minimizing operational costs.
Taco Bell experiences peak traffic between 12:00 PM and 1:00 PM, with traffic workload values of 71.84 and 72.20. The lowest traffic occurs between 4:00 AM and 6:00 AM. These insights enable efficient resource allocation.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies.
Taco Bell's customer base shows a higher affinity towards women (index 90), whereas men show the affinity of 108. Gen X shows higher affinity with the index of 109 compared to Gen Y (93) and Gen Z (96), indicating preferences across different demographics.