Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the United States and how they change over time
See what factors influence Wendy's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the United States
An analysis of Wendy's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Wendy's holds a leading market performance position, ranking in the top 1% against competitors like Taco Bell, Starbucks, McDonald's, Burger King, Denny's and IHOP. This high percentile reflects strong customer preference.
Customer satisfaction is a key indicator of customer loyalty and overall brand health, directly impacting revenue and growth.
Wendy's overall customer satisfaction stands at 47%, with variations across states. Guam leads with 77%, while California, Montana, and Kansas show changes. The CSAT has fluctuated between 44.93 and 48.72 over the reported period.
Average check reveals how much customers spend per visit, crucial for understanding revenue streams and pricing strategy effectiveness.
Wendy's average check is $13.80, a 0.7% increase year-over-year. Guam has the highest average check at $27.10. The average check varied between $13.70 and $14.08 during the period.
Outlet count indicates brand reach and market penetration, crucial for assessing market coverage and growth potential.
Wendy's has 505 outlets in Florida and 462 in Texas. Ohio, California, and Georgia are also significant markets. Outlet counts reveal geographic distribution and market presence.
Understanding key competitors helps refine marketing strategies and identify opportunities to capture market share.
Wendy's main competitors based on cross-visitation are McDonald's (26.84%), Taco Bell (11.37%), and Burger King (10.61%). Chick-fil-A and Dunkin' also attract a notable segment of Wendy's customers.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Wendy's experiences peak traffic between 12 PM and 1 PM, with significantly lower traffic during early morning hours. This data informs operational decisions.
Analyzing consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
Wendy's customer base shows that women index at 90 and men at 109. Gen X indexes high at 114, indicating high affinity, while Gen Y and Gen Z are under-indexed, suggesting opportunities for targeted campaigns.