Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
White Castle is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence White Castle performance in the United States and how they change over time
See what factors influence White Castle performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of White Castle' competitors in the United States
An analysis of White Castle' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
White Castle's market performance is at the 99th percentile, which positions it as a leading brand. This high percentile indicates a very strong market presence relative to its competitors. Performance peers are Marco's Pizza, Cook Out, Chopt Creative Salad Co., Mellow Mushroom, Krispy Kreme, and Sonny's BBQ.
Customer satisfaction reflects brand perception and loyalty. Higher satisfaction often correlates with repeat business and positive word-of-mouth.
Overall customer satisfaction for White Castle is 60%, a 1.9 percentage point increase year-over-year. Satisfaction varies by state, with New York showing the highest satisfaction at 79% (an 11.5 percentage point increase), while Pennsylvania shows 73% satisfaction (a 20 percentage point decrease). The CSAT trend decreased in May and then increased in June.
Average check reflects customer spending per visit. Monitoring this KPI helps in understanding revenue trends and customer spending habits.
The overall average check for White Castle is $15.30, a 2.7% decrease year-over-year. Average check values vary by state, with Pennsylvania showing the highest average check at $33.70. The average check increased during May-June period.
Number of outlets indicates brand reach and market penetration. Expansion or contraction impacts revenue potential and brand visibility.
White Castle's outlet distribution is concentrated in Illinois (58 outlets), followed by Indiana (52 outlets) and Ohio (43 outlets). These states represent key markets for the brand, showing where White Castle has the strongest physical presence.
Understanding key competitors is crucial for strategic positioning. Analyzing cross-visitation patterns reveals shared customer base.
The top competitors for White Castle, based on customer cross-visitation, are McDonald's (24.47%), Taco Bell (10.78%), Wendy's (10.31%), Burger King (8.46%), and Dunkin' (5.69%). These brands share a significant portion of White Castle's customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. Understanding peak times improves customer service and efficiency.
White Castle experiences peak traffic workload between 12:00 PM and 1:00 PM (75.35% and 75.98% respectively), with a gradual increase starting at 9:00 AM. Traffic starts decreasing after 2:00 PM, indicating the importance of staffing during the lunch hours.
Consumer segment insights enable targeted marketing. Gender and generation affinity inform messaging and product development for optimal engagement.
White Castle's consumer base shows a high affinity among women (86 index) and men (112 index). Generationally, Gen X shows the highest affinity (131 index), while Gen Y (81 index) and Gen Z (75 index) are under-indexed.