Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the United States and how they change over time
See what factors influence McDonald's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the United States
An analysis of McDonald's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in the United States holds a leading market performance at the 99th percentile. This indicates that McDonald's captures a significantly larger share of the cafe and restaurant market compared to its peers like Taco Bell, Wendy's, Starbucks, Burger King, Denny's and IHOP.
Customer satisfaction (CSAT) reflects customers' happiness with a brand, influencing loyalty and repeat business, and highlighting areas for improvement.
McDonald's overall customer satisfaction in the United States is 43%, a decrease of 0.9 percentage points year-over-year. Guam shows the highest CSAT at 81%, while New Jersey shows a decrease. The CSAT decreased from 44.36% in April 2025 to 41.76% in June 2025.
Average check measures the average amount spent per customer, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for McDonald's in the United States is $13.6, a 1.9% increase year-over-year. Guam has the highest average check at $18.3 USD. The average check increased from $13.42 in April 2025 to $13.76 in June 2025.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and accessibility to customers.
McDonald's has 1.2K outlets in California, the most in the United States. Texas follows with 1.1K outlets. This reflects a strong physical presence in these states.
Competitor analysis helps understand market dynamics, identify key rivals, and refine strategies for competitive advantage.
McDonald's customers in the United States also frequently visit Taco Bell (10.47%), Wendy's (9.62%), and Burger King (9.03%). These are McDonald's top competitors based on cross-visitation.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
McDonald's experiences peak traffic between 12:00 PM and 1:00 PM (77.67% and 76.10% workload, respectively). The lowest traffic occurs between 3:00 AM and 4:00 AM (3.29% and 4.14% workload, respectively).
Consumer segmentation helps tailor marketing, improve targeting, and boost engagement by understanding distinct customer groups' preferences.
McDonald's customer base shows a higher affinity towards women (89%) and men (109%). Gen X (112%) exhibits a higher affinity compared to Gen Y (90%) and Gen Z (89%).