Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dunkin' is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dunkin' performance in the United States and how they change over time
See what factors influence Dunkin' performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Dunkin'' competitors in the United States
An analysis of Dunkin'' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dunkin' holds a leading market position with a percentile of 99, placing it in the top 1%. This indicates a strong competitive advantage and high customer preference compared to peers like Chipotle Mexican Grill, Crumbl, Cracker Barrel Old Country Store, Chick-fil-A, Subway, and IHOP, all positioned in a similar top-tier range.
Customer satisfaction (CSAT) reflects loyalty and service quality, influencing brand perception and repeat business within Cafe & Restaurants sector.
Dunkin's overall CSAT is 49%, a decrease of 2 percentage points year-over-year. Wisconsin, Kansas and Nevada show higher satisfaction, while Hawaii and Utah show declines. Monitoring CSAT trends by location is vital for targeted improvements in service and customer experience.
Average check (AvgCheck) indicates customer spending per visit, reflecting pricing strategy and menu appeal in the Cafe & Restaurants market.
Dunkin's overall average check is $10.6, up by 1.7% year-over-year. Louisiana has the highest average check ($14.7), while other states are lower. An increasing average check suggests effective upselling or increased customer spending.
Number of outlets indicates brand reach and market penetration, showing physical presence and accessibility across different locations.
Dunkin' has a significant presence in the United States, with 1.4K outlets in New York, followed by Massachusetts (1K) and Florida (921). A high number of outlets increases brand visibility and customer access.
Competitor analysis reveals overlapping customer bases, informing competitive strategies and identifying potential areas for differentiation.
McDonald's is the most visited competitor by Dunkin's customers (21.37%), followed by Wendy's (8.99%), Burger King (8.23%), Taco Bell (7.62%) and Starbucks (7.48%). This cross-visitation data highlights key competitors for targeted marketing and product positioning.
Traffic workload analysis shows peak hours, helping optimize staffing and resource allocation to meet customer demand effectively.
Dunkin' experiences peak traffic between 6 AM and 10 AM, with the highest workload at 9 AM (68.92). Managing staffing and resources during these peak hours is crucial for efficient service and customer satisfaction.
Understanding consumer segments is crucial for customizing marketing and product strategies to resonate with key demographics.
Dunkin' shows balanced Gender affinity. Gen X is over-represented, with an affinity index of 111, while Gen Y (93) and Gen Z (89) are under-indexed. These insights suggest the need for targeted campaigns to engage younger demographics.