Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Crumbl is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Crumbl performance in the United States and how they change over time
See what factors influence Crumbl performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Crumbl' competitors in the United States
An analysis of Crumbl' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Crumbl's market performance is in the top 1% (99th percentile), indicating a leading market position in the Cafe & Restaurants industry in the United States. This shows strong competitive strength. Performance peers in the same range include Chick-fil-A, Dunkin', IHOP, Chipotle Mexican Grill, Denny's, and Cracker Barrel Old Country Store.
Customer satisfaction (CSAT) is vital for loyalty, repeat business, and positive word-of-mouth, directly impacting revenue and brand reputation.
Crumbl's overall customer satisfaction is high at 89%, with a 1.5 percentage point increase year-over-year. Puerto Rico shows the highest CSAT at 97%, up by 6 percentage points. Mississippi follows with 96%, up by 3 percentage points. The CSAT has fluctuated slightly from April to June 2025, remaining consistently around 89%.
Tracking outlet numbers indicates brand expansion and market penetration, crucial for assessing growth and geographic presence.
Crumbl has 123 outlets in California, the highest number in the United States, demonstrating a strong presence there. Texas follows with 96 outlets, and Florida with 70. This distribution highlights key markets for Crumbl's physical presence.
Identifying top competitors through cross-visitation reveals direct rivals and informs strategies to differentiate and capture market share.
Crumbl's top competitors based on customer cross-visitation are McDonald's (13.81%), Chick-fil-A (6.79%), Starbucks (6.71%), Taco Bell (6.01%), and Wendy's (5.27%). This data suggests Crumbl customers also frequent major fast-food chains and coffee shops.
Understanding traffic workload by hour helps optimize staffing, manage inventory, and enhance customer experience during peak times.
Crumbl experiences peak traffic workload between 12 PM and 5 PM, with the highest workload at 1 PM (56.25%) and 5 PM (56.45%). Traffic is minimal between midnight and 7 AM. Resource allocation should align with these peak hours.
Analyzing consumer segments by gender and generation allows targeted marketing strategies, optimizing engagement and brand resonance.
Crumbl's customer base shows a high affinity among women (148 index) and Gen Z (161 index). Gen Y also shows good affinity (103 index). Men are under-indexed (60 index). Marketing should leverage the higher affinity segments.