Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the United States and how they change over time
See what factors influence Subway performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the United States
An analysis of Subway' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share shows brand's competitive strength and customer preference. High market share often translates to better profitability.
Subway holds a leading market position with a percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong brand performance, placing it in the top 1% relative to competitors like Popeyes Louisiana Kitchen, Cracker Barrel Old Country Store, Texas Roadhouse, Chipotle Mexican Grill, Dunkin', and Red Lobster, which all share a similar leading position at the 99th percentile.
Customer satisfaction reflects brand loyalty and predicts future revenue. Higher satisfaction often leads to positive word-of-mouth and repeat business.
Subway's overall customer satisfaction (CSAT) stands at 50%, a 0.3 percentage point increase year-over-year. CSAT varies by state, with Delaware (59%), Connecticut (58%), and New Jersey (58%) showing the highest satisfaction levels, alongside substantial year-over-year growth. A dynamic CSAT trend shows fluctuations throughout April-June 2025, peaking in June.
Average check indicates spending per customer and revenue potential. Monitoring this helps in pricing strategies and identifying upselling opportunities.
Subway's overall average check is $15.80, a 1% decrease year-over-year. Average check values vary by state, with Alaska leading at $22.00. A dynamic trend indicates a slight increase in average check from April to June 2025, peaking in June at $16.20.
Outlet count reflects brand's reach and market presence. A larger network can provide greater accessibility and convenience for customers.
Subway has a substantial number of outlets in the United States, with California leading at 1.9K locations, followed by Texas at 1.8K. Florida has 1.1K outlets. The number of outlets indicates a strong geographical presence across various states.
Competitive analysis identifies key rivals and customer preferences. Understanding competitor visitation helps refine marketing and retention strategies.
Subway's top competitors based on cross-visitation are McDonald's (22.84%), Taco Bell (10.45%), Wendy's (9.28%), Burger King (8.84%), and Starbucks (5.65%). These brands represent the most common alternatives visited by Subway customers.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours helps ensure efficient service and customer satisfaction.
Subway's traffic workload varies significantly throughout the day, peaking between 11 AM and 6 PM, with the highest workload at 12 PM (62.27%). There is also a significant traffic at 8 AM to 10 AM. The lowest workload occurs between 1 AM and 5 AM.
Understanding consumer segments tailors marketing. Gender and generation insights ensure relevant messaging, enhancing engagement and ROI.
Subway's customer base shows a high affinity towards women (94%) and men (105%). Among generations, Gen X shows a higher affinity (108%), while Gen Y (93%) and Gen Z (96%) are slightly under-indexed, revealing different generational preferences.