Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chipotle Mexican Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chipotle Mexican Grill performance in the United States and how they change over time
See what factors influence Chipotle Mexican Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chipotle Mexican Grill' competitors in the United States
An analysis of Chipotle Mexican Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Chipotle Mexican Grill's market performance is leading at the 99th percentile, indicating a strong competitive position. Performance peers in a similar range: Dunkin', Cracker Barrel Old Country Store, Crumbl, Subway, Chick-fil-A, Popeyes Louisiana Kitchen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand perception. It reveals areas needing improvement.
Chipotle Mexican Grill's overall CSAT is 40%, up 1.8 percentage points year-over-year. Utah and Montana show the highest CSAT (53%), while Idaho's CSAT decreased. This mixed performance indicates regional variations in customer experience.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
Chipotle Mexican Grill's average check is $18.60, down 1.2% year-over-year. Wyoming has the highest average check ($27.50), while Mississippi's is $20.30. Decreasing average check signifies changes in spending.
Outlet count reflects brand reach and expansion strategy. It indicates market presence and accessibility for customers.
Chipotle Mexican Grill has the most outlets in California (502), followed by Texas (324) and Florida (263). This geographic distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategy and market positioning.
Chipotle Mexican Grill's top competitors based on cross-visitation are McDonald's (16.20%), Taco Bell (7.33%), Chick-fil-A (6.94%), Starbucks (6.81%), and Wendy's (6.43%). This indicates customer preferences across different fast-food chains.
Traffic workload shows peak hours, aiding staffing and resource allocation, optimizing operations and customer experience.
Chipotle Mexican Grill's peak traffic workload occurs between 12 PM and 6 PM, with the highest traffic workload at 1 PM (71.58). This data helps optimize staffing during peak hours.
Consumer segments help understand audience demographics, enabling targeted marketing and customized offerings.
Women (84%) demonstrate a high affinity. Men (114%) also show a high affinity. Gen X (97%) shows average affinity. Gen Y (105%) and Gen Z (101%) also both exhibit a high affinity, indicating interest.