Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the United States and how they change over time
See what factors influence Burger King performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the United States
An analysis of Burger King' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is in the top 1% in the United States, indicating a leading position within the Cafe & Restaurants industry. This percentile shows strong market share and customer preference relative to competitors like Denny's, Starbucks, IHOP, Wendy's, Taco Bell, and Chick-fil-A, all positioned within the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps refine strategies for improved customer experience.
Burger King's overall CSAT in the United States is 56%, a 4.7 percentage point increase year-over-year. Hawaii shows the highest CSAT at 75% with a growth of 28.2 percentage points, while New Mexico has 71% with 0.7 percentage points growth. This suggests improvements in customer experience, though regional variations exist, with areas like Hawaii and Maryland showing notable gains.
Average check is crucial for revenue optimization. Monitoring it helps understand spending habits and informs pricing and promotional strategies.
Burger King's average check in the United States is $14.5, a 1.5% increase year-over-year. Hawaii has the highest average check at $21.4 USD. This indicates a slight increase in customer spending, though regional data reveals variations in spending habits, requiring tailored approaches to pricing and promotions.
Outlet count reflects brand reach and market penetration. Tracking outlet numbers informs expansion strategies and regional market dominance.
Burger King has 568 outlets in Texas, the highest number in the United States, followed by Florida with 510 and California with 482. This indicates a strong presence in these states, reflecting Burger King's established market position and potential for further expansion or optimization in other regions.
Competitor analysis is essential for strategic positioning. Understanding cross-visitation patterns informs competitive strategies and identifies partnership opportunities.
McDonald's is Burger King's top competitor in the United States with a cross-visitation rate of 28.08%, followed by Wendy's and Taco Bell both at approximately 11.8%. This suggests a significant overlap in customer base, necessitating strategies to differentiate and retain customers from these competitors.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Burger King's traffic workload in the United States peaks between 12:00 PM and 1:00 PM (hod 12 and 13), reaching 76.82 and 76.12 respectively. There's also significant workload from 9:00 AM to 6:00 PM. Lowest traffic is between 1:00 AM and 5:00 AM. This highlights the need for adequate staffing during peak lunch and dinner hours.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning strategies for increased customer engagement and brand affinity.
Burger King's customer base shows a higher affinity among women (89%) and men (110%). Among generations, Gen X shows high affinity (118%), while Gen Y (86%) and Gen Z (85%) are under-indexed. This suggests that Gen X is overrepresented in Burger King's customer base, while Gen Y and Gen Z are underrepresented.