Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IHOP performance in the United States and how they change over time
See what factors influence IHOP performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the United States
An analysis of IHOP' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
IHOP's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, characterizing it as a leading brand. This high percentile indicates a strong market presence and high customer preference compared to peers like Denny's, Chick-fil-A, Burger King, Crumbl, Starbucks and Dunkin', also in the top percentile.
Customer satisfaction (CSAT) indicates loyalty. Increased CSAT suggests better service, enhancing repeat visits and positive word-of-mouth.
IHOP's overall customer satisfaction is 76%, up 15.2 percentage points year-over-year. Florida shows the highest CSAT at 90%, up 27.9 percentage points, while District of Columbia is lower at 78%, down 4.7 percentage points. The dynamic CSAT data shows a rise from 74.24 in April 2025 to 79.65 in June 2025, indicating improved customer experience.
Average check reflects spending per customer visit. Monitoring trends aids revenue optimization and menu pricing strategies.
IHOP's overall average check is $23.70, a decrease of 3.7% year-over-year. Hawaii has the highest average check at $36.40, while New Jersey's average check is $27.60. The average check dynamic data is relatively stable, fluctuating slightly between $23.62 and $23.72 from April to June 2025.
Outlet count shows brand reach. More outlets often mean greater market penetration and customer accessibility.
IHOP has the most outlets in California (221) and Texas (216). Florida has 144 outlets. Illinois has 43 restaurants. This distribution highlights IHOP's strong presence in California and Texas, representing key markets, while indicating potentially lower coverage in Illinois.
Competitor analysis identifies key rivals. Cross-visitation rates reveal shared customer base and competitive pressures.
IHOP's top competitors based on cross-visitation are McDonald's (16.68%), Wendy's (6.38%), Taco Bell (6.09%), Burger King (5.56%), and Chick-fil-A (5.42%). A high cross-visitation rate with McDonald's indicates many IHOP customers also frequent McDonald's.
Traffic workload shows peak hours. Effective staffing ensures customer satisfaction and optimizes resource allocation.
IHOP's traffic workload peaks between 9 AM and 12 PM, with the highest traffic workload at 10 AM (59.97) and 11 AM (59.77). Traffic workload is lowest between 3 AM and 5 AM, indicating these are the slowest hours for IHOP.
Consumer insights inform marketing. Understanding demographics enhances targeting and message relevance, boosting engagement.
Women are overrepresented among IHOP's consumers (index of 103), while men are slightly underrepresented (index of 97). Gen X has a high affinity (index of 112), while Gen Y is under-indexed (index of 87), and Gen Z has an affinity of 97.