Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the United States and how they change over time
See what factors influence Starbucks performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the United States
An analysis of Starbucks' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing customer preference and competitive strength in the cafe & restaurant industry.
Starbucks has a market performance percentile of 99 in the United States, indicating a leading position. This high percentile demonstrates strong customer preference and a significant share of foot traffic within the Cafe & Restaurants industry. Starbucks's performance peers include Wendy's, Burger King, Taco Bell, Denny's, McDonald's and IHOP all within the same 99th percentile range.
Customer satisfaction (CSAT) indicates brand perception and loyalty, influencing repeat business and brand advocacy.
Starbucks' overall CSAT in the United States is 57%, a slight decrease of 0.2 percentage points year-over-year. Alaska shows the highest CSAT at 72% with a significant increase of 11.6 percentage points, while Idaho, Maine, Oklahoma and Alabama also show positive growth. Overall, there is a slight decrease in customer satisfaction.
Average check reflects customer spending per visit, influencing revenue and profitability.
Starbucks' overall average check is $11.90, a 3% increase year-over-year, demonstrating increased spending per customer. Illinois has the highest average check at $16.30, with Washington at $15.80, Rhode Island at $14.60, New York at $13.70 and Idaho at $13.30.
Number of outlets indicates market presence and accessibility, impacting brand reach and revenue potential.
Starbucks has 3,100 outlets in California, showing strong market saturation. Texas has 1,400 outlets, followed by Florida with 896, New York with 733 and Washington with 718. Illinois has 699, Arizona has 582, Virginia has 511, Ohio has 504, and Colorado has 501 outlets.
Identifying top competitors reveals the competitive landscape and potential areas for differentiation and market share growth.
McDonald's is the top competitor of Starbucks, with a cross-visitation rate of 17.33%. Chick-fil-A follows with 7.39%, Taco Bell with 6.70%, Wendy's with 5.80% and Burger King with 5.24%. These cross-visitation rates suggest that customers frequently visit these competitors in addition to Starbucks.
Traffic workload patterns reveal peak hours, helping optimize staffing and resource allocation.
Starbucks experiences peak traffic between 8 AM and 11 AM (hours 8-10), with the highest workload at 9 AM (hour 9) at 58.88. Traffic significantly increases starting at 4 AM, peaks in the morning, and gradually declines throughout the afternoon and evening.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand relevance.
The consumer gender mix shows an affinity index of 106 for women and 95 for men. The consumer generation mix reveals an affinity index of 106 for Gen X, 97 for Gen Y, and 90 for Gen Z, indicating that women and Gen X are overrepresented compared to the average consumer. Gen Z is underrepresented.