Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sonny's BBQ performance in the United States and how they change over time
See what factors influence Sonny's BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sonny's BBQ' competitors in the United States
An analysis of Sonny's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Sonny's BBQ is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, showing customer preference and competitive edge in the industry. It reflects share of foot traffic.
Sonny's BBQ holds a leading market performance percentile of 99, positioning it in the top 1% of brands. This indicates strong market share and customer preference compared to peers like Krispy Kreme, Smokey Bones, Steak'n Shake, Pollo Campero, White Castle and Torchy's Tacos, which share this ranking.
Customer satisfaction is key for loyalty and growth, directly impacting revenue. Higher satisfaction often translates to repeat business and positive referrals.
Sonny's BBQ demonstrates a strong customer satisfaction, with an overall CSAT of 86%, a 2.1pp increase year-over-year. North Carolina leads in CSAT at 90%. CSAT has slightly increased during the period from May to July 2025.
Average check reflects spending per customer, vital for revenue optimization. Monitoring it helps tailor offerings and promotions effectively.
Sonny's BBQ's average check is $23.60, up 1.2% year-over-year, signaling increased customer spending. North Carolina shows the highest average check at $27.80. Average check decreased during the period from May to July 2025.
Understanding key competitors aids in strategic positioning. Knowing which brands attract the same customers is crucial for competitive advantage.
McDonald's is the top competitor for Sonny's BBQ, with a cross-visitation rate of 13.49%. Chick-fil-A (7.90%), Wendy's (6.54%), Cracker Barrel (6.16%) and Burger King (6.12%) also compete for Sonny's BBQ's customers.
Consumer segmentation informs targeted marketing strategies. Understanding demographic affinity helps tailor messaging and product offerings effectively.
Sonny's BBQ shows higher affinity with Women (Index 103) and Gen X (Index 123), who are overrepresented in brand's customers. Men (Index 98), Gen Y (Index 79) and Gen Z (Index 65) are underrepresented.