Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sonny's BBQ performance in the United States and how they change over time
See what factors influence Sonny's BBQ performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Sonny's BBQ is ahead of most brands
Sample of brands in the same percentile
An analysis of Sonny's BBQ' competitors in the United States
An analysis of Sonny's BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sonny's BBQ's market performance is at the 68th percentile, indicating an average/above average market standing. This means Sonny's BBQ captures more customer traffic than 67% of its peers. Performance peers in the same percentile range include Steak'n Shake, Pollo Campero, Torchy's Tacos, Dave & Buster's, Krispy Kreme, and Braum's Ice Cream & Dairy Store.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Sonny's BBQ boasts an 87% overall CSAT, a 1.2pp increase year-over-year. South Carolina leads with 92%, showing high satisfaction. Florida, Georgia, North Carolina, and Kentucky also show positive CSAT, indicating strong customer experiences across locations.
Average check reveals customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
Sonny's BBQ's overall average check is $23.60, up 2.9% year-over-year. Alabama has the highest average check at $28.10. The average check fluctuates monthly, peaking at $24.14 in August 2025, indicating varying customer spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Sonny's BBQ has 64 outlets in Florida, dominating its presence. Georgia follows with 14 outlets. Kentucky, South Carolina, Louisiana, and Mississippi each have a smaller presence. Pennsylvania, Arkansas, Alabama, and North Carolina each have one outlet, showing limited reach in those states.
Identifying competitors helps understand market dynamics and refine strategies to gain a competitive edge.
Sonny's BBQ's top competitors are McDonald's (12.96% cross-visitation), Chick-fil-A (8.26%), Wendy's (6.06%), Burger King (5.90%), and Cracker Barrel Old Country Store (5.50%). This indicates that customers who visit Sonny's BBQ also frequent these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Sonny's BBQ experiences peak traffic between 11 AM and 7 PM, with the highest workload at 66.22% around 6 PM. Traffic is minimal between midnight and 8 AM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women show a high affinity (102 index) for Sonny's BBQ, while men are slightly under-indexed (98 index). Gen X shows a very high affinity (125 index), while Gen Y (77 index) and Gen Z (67 index) are under-indexed, suggesting a need to tailor marketing to younger generations.