Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the United States and how they change over time
See what factors influence Krispy Kreme performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the United States
An analysis of Krispy Kreme' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Krispy Kreme is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance is at the 68th percentile, indicating an average/above average market standing. This means Krispy Kreme performs better than many competitors in the Cafe & Restaurants industry in the United States. Performance peers in a similar range include Steak'n Shake, Dave & Buster's, Torchy's Tacos, Sonny's BBQ, Braum's Ice Cream & Dairy Store, and Pollo Campero.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Krispy Kreme's overall customer satisfaction is 60%, a decrease of 1.5 percentage points year-over-year. West Virginia shows the highest satisfaction at 88% with a growth of 29.8 percentage points, while Puerto Rico shows 79% with a decrease of 7.1 percentage points. The CSAT dynamic data shows fluctuations between 54.83% and 63.96% from June to August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Krispy Kreme's overall average check is $14.70, a 3.5% increase year-over-year. New Jersey has the highest average check at $21.40, while Louisiana has $17.70. The average check dynamic data shows fluctuations between $13.89 and $15.68 from June to August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Krispy Kreme has 42 outlets in California, the highest number in the United States, followed by Florida with 32 outlets. Illinois has 10 outlets. This distribution reflects Krispy Kreme's strategic focus on specific regions within the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Krispy Kreme's top competitors based on cross-visitation are McDonald's (20.09%), Chick-fil-A (11.21%), Wendy's (8.25%), Taco Bell (8.22%), and Burger King (8.16%). This indicates that customers who visit Krispy Kreme also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Krispy Kreme experiences peak traffic workload between 11 AM and 5 PM, with the highest workload at 4 PM (65.82%). Traffic is lowest between midnight and 5 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Krispy Kreme's customer base shows a slight over-representation of men (101%) compared to women (99%). Gen X is over-represented (121%), while Gen Y (85%) and Gen Z (91%) are under-represented. This suggests a higher affinity among Gen X consumers.