Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the United States and how they change over time
See what factors influence Krispy Kreme performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Krispy Kreme is ahead of most brands
Sample of brands in the same percentile
An analysis of Krispy Kreme' competitors in the United States
An analysis of Krispy Kreme' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance is at the 69th percentile, indicating an average/above average market standing. This means Krispy Kreme attracts more customers than 69% of Cafe & Restaurants brands. Performance peers in the same percentile range include The Original Pancake House and Mister O1 Pizza.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Krispy Kreme's top competitors based on cross-visitation are McDonald's (20.80%), Chick-fil-A (11.50%), Taco Bell (8.51%), Wendy's (8.41%), and Burger King (8.36%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Krispy Kreme experiences the highest traffic workload between 2 PM and 4 PM (hod 14-16), peaking at 63.23%. Traffic is lowest in the early morning hours, indicating a need for adjusted staffing based on hourly demand.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Krispy Kreme's customer base shows a high affinity towards women (index 98) and men (index 102). Gen X is overrepresented (index 118), while Gen Y (index 87) and Gen Z (index 82) are underrepresented, suggesting targeted marketing opportunities.