Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Braum's Ice Cream & Dairy Store performance in the United States and how they change over time
See what factors influence Braum's Ice Cream & Dairy Store performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Braum's Ice Cream & Dairy Store' competitors in the United States
An analysis of Braum's Ice Cream & Dairy Store' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Braum's Ice Cream & Dairy Store is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Braum's Ice Cream & Dairy Store holds a market performance percentile of 68 in the United States' Cafe & Restaurants industry, indicating an average/above average market standing. This means Braum's captures more customer traffic than a significant portion of its competitors. Performance peers in the same percentile range include Mister O1 Pizza, Steak'n Shake, Rreal Tacos, Torchy's Tacos, Sonny's BBQ, and Pollo Regio.
Identifying top competitors helps refine strategies. Understanding cross-visitation patterns reveals shared customer base and competitive landscape.
The top competitors for Braum's Ice Cream & Dairy Store, based on customer cross-visitation, are McDonald's (21.60%), Sonic Drive-In (11.84%), Whataburger (10.40%), Chick-fil-A (9.55%), and Taco Bell (9.16%). This indicates that a significant portion of Braum's customers also visit these fast-food chains, highlighting them as key competitors for customer traffic.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Braum's Ice Cream & Dairy Store experiences peak traffic workload between 6 PM and 7 PM, with 78.29% and 81.36% of the daily traffic, respectively. The lowest traffic occurs between 1 AM and 5 AM. This data suggests optimal staffing during evening hours is crucial to handle customer volume.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform tailored campaigns, enhancing engagement and brand relevance.
Braum's Ice Cream & Dairy Store's customer base shows a higher affinity towards women (94%) and men (106%). Among generations, Gen X is overrepresented (117%), while Gen Y (86%) and Gen Z (72%) are underrepresented. This suggests that Gen X consumers have a higher affinity towards Braum's compared to the average consumer.