Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Braum's Ice Cream & Dairy Store performance in the United States and how they change over time
See what factors influence Braum's Ice Cream & Dairy Store performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Braum's Ice Cream & Dairy Store' competitors in the United States
An analysis of Braum's Ice Cream & Dairy Store' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Braum's Ice Cream & Dairy Store is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Braum's Ice Cream & Dairy Store holds a market performance percentile of 68 in the United States' Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand performs better than many competitors in attracting customers. Performance peers in the same percentile range include Torchy's Tacos, Sonny's BBQ, Pollo Campero, Krispy Kreme, Dave & Buster's, and Perkins American Food Co.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Braum's Ice Cream & Dairy Store shows an overall CSAT of 74%, a 5.7 percentage point increase year-over-year. Missouri leads with 79%, followed by Texas at 74%. All tracked states show CSAT improvement, indicating enhanced customer experiences across locations. Recent CSAT scores ranged from approximately 72.30% to 75.19%.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. Monitoring changes helps optimize profitability and customer value.
The overall average check for Braum's Ice Cream & Dairy Store is $10.00 USD, reflecting an 8.4% decrease year-over-year. Texas has an average check of $11.40 USD. The average check remained consistent across the months analyzed, suggesting stable spending habits during the period.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution impacts accessibility and revenue potential.
Braum's Ice Cream & Dairy Store has 149 outlets in Oklahoma, 117 in Texas, 32 in Kansas, 15 in Missouri, and 13 in Arkansas. Oklahoma accounts for the largest share of outlets, indicating a strong regional presence. The data does not indicate any changes in outlet numbers during the reporting period.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation reveals shared audiences, informing competitive strategies and marketing efforts.
McDonald's is the most frequently visited competitor by Braum's customers (20.28% cross-visitation), followed by Sonic Drive-In (11.25%), Whataburger (9.76%), Taco Bell (8.75%), and Chick-fil-A (8.52%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Traffic workload peaks between 17:00 and 20:00, with the highest workload at 19:00 (79.46%). Traffic is minimal between 0:00 and 5:00. This data suggests that Braum's experiences the highest customer volume during dinner hours.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies and enhance customer engagement.
Women show a high affinity (95%) towards Braum's, while men are over-represented (105%). Gen X is over-represented (116%), while Gen Y (83%) and Gen Z (75%) are under-represented. This suggests that Braum's resonates more strongly with Gen X and women.