Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sonic Drive-In performance in the United States and how they change over time
See what factors influence Sonic Drive-In performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Sonic Drive-In' competitors in the United States
An analysis of Sonic Drive-In' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Sonic Drive-In is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Sonic Drive-In is a leading brand, positioned in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market standing compared to its peers like Applebee's Grill + Bar, Fogo de Chão Brazilian Steakhouse, Domino's Pizza, Olive Garden Italian Restaurant, Texas Roadhouse, and Dairy Queen, all similarly positioned at the 99th percentile.
Customer Satisfaction reflects brand perception. It helps identify areas for improvement and gauges the success of customer-focused strategies.
Sonic Drive-In's overall customer satisfaction (CSAT) stands at 44%, with a slight increase of 0.7 percentage points year-over-year. CSAT varies by state, with Delaware showing the highest satisfaction at 89%, followed by New Jersey, Wyoming, Oregon and Arkansas. CSAT improved during the months from May (43.41%) to July (45.08%) of 2025.
Average Check is vital for understanding customer spending habits and revenue trends, informing pricing and promotional strategies.
Sonic Drive-In's overall average check is $13.2, showing a 1.5% increase year-over-year. The average check varies by state, with Connecticut leading at $19.3 USD. The average check amount fluctuated from $13.11 in May to $13.31 in June, before decreasing to $13.18 in July of 2025.
Number of Outlets indicates brand reach and market penetration, reflecting expansion strategy and potential revenue streams.
Sonic Drive-In has the most outlets in Texas (927), followed by Oklahoma (266), Tennessee (222), Arkansas (191), and Missouri (182). The distribution of outlets across states reveals key markets for the brand, with Texas representing a significant portion of its total presence.
Competitor analysis identifies key players and customer preferences, informing competitive positioning and strategic differentiation.
Sonic Drive-In's top competitors based on cross-visitation are McDonald's (26.03%), Taco Bell (12.25%), Wendy's (9.90%), Burger King (9.29%), and Chick-fil-A (9.02%). This reveals that customers who visit Sonic Drive-In also frequently visit these fast-food chains.
Traffic Workload identifies peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Sonic Drive-In experiences peak traffic workload between 11 AM and 7 PM, with the highest workload occurring around 2 PM (77.92). Traffic steadily increases starting at 6 AM, peaks in the early afternoon, and gradually decreases throughout the evening into the late night hours.
Consumer segments help tailor marketing, enhancing engagement by understanding consumer demographics such as gender and generation.
Sonic Drive-In has a high affinity with women (index 103) and Gen X (index 114). On the other hand, the affinity index is lower for men (index 97) and for Gen Y (index 88) and Gen Z (index 90), suggesting there is an opportunity to better engage these under-indexed demographics.