Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sonic Drive-In performance in the United States and how they change over time
See what factors influence Sonic Drive-In performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sonic Drive-In' competitors in the United States
An analysis of Sonic Drive-In' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sonic Drive-In is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sonic Drive-In's market performance is at the 81st percentile, indicating an above-average market standing. This means Sonic Drive-In outperforms many competitors in attracting customers. Performance peers in the same percentile range include Dairy Queen and KFC.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Sonic Drive-In's overall customer satisfaction is 46%, a 1.1 percentage point increase year-over-year. New Jersey shows the highest CSAT at 57%, while North Dakota experienced a decrease. This suggests regional variations in customer experience.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
The overall average check for Sonic Drive-In is $13.30, a 1.1% increase year-over-year. Alaska has the highest average check at $18.70. The average check fluctuated slightly between June and August 2025.
Outlet count indicates brand reach and market penetration. Growth trends reveal expansion strategy and potential market saturation.
Sonic Drive-In has 937 outlets in Texas, dominating its presence. Oklahoma follows with 267 outlets. The number of outlets per state provides insights into Sonic's geographic focus and expansion strategy.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance market share and customer retention.
McDonald's is the top competitor for Sonic Drive-In, with a cross-visitation rate of 25.39%. Taco Bell, Wendy's, Chick-fil-A, and Burger King also show significant customer overlap. This indicates shared customer preferences among these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Sonic Drive-In experiences peak traffic between 11 AM and 6 PM, with the highest workload around 2 PM (77.59%). Traffic is lowest in the early morning hours. This data helps optimize staffing levels throughout the day.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning for increased engagement.
Women show a slightly higher affinity (102) than men (98) for Sonic Drive-In. Gen X exhibits the highest affinity (115), while Gen Y (88) and Gen Z (92) are under-indexed. This suggests Gen X is more strongly represented among Sonic's customers.