Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sonic Drive-In performance in the United States and how they change over time
See what factors influence Sonic Drive-In performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sonic Drive-In' competitors in the United States
An analysis of Sonic Drive-In' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Sonic Drive-In is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sonic Drive-In's market performance is at the 81st percentile, indicating an above-average market position. This suggests a strong competitive standing relative to other brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Chili's Grill & Bar, Dairy Queen, Little Caesars, Dave's Hot Chicken, KFC and CAVA.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Sonic Drive-In, based on customer cross-visitation, are McDonald's (26.66%), Taco Bell (12.62%), Chick-fil-A (10.04%), Wendy's (9.65%), and Burger King (9.53%). This indicates that a significant portion of Sonic Drive-In's customers also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Sonic Drive-In experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload occurring around 3:00 PM (72.43%). The lowest traffic workload is observed between 1:00 AM and 5:00 AM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Sonic Drive-In's customer base shows a slightly higher affinity among women (102%) compared to men (98%). Among generations, Gen X shows the highest affinity (117%), while Gen Y (87%) and Gen Z (88%) are under-indexed, suggesting a need for targeted strategies to engage these younger demographics.