Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Applebee's Grill + Bar performance in the United States and how they change over time
See what factors influence Applebee's Grill + Bar performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Applebee's Grill + Bar' competitors in the United States
An analysis of Applebee's Grill + Bar' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Applebee's Grill + Bar is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Applebee's Grill + Bar's market performance is at the 82nd percentile, indicating an above-average market standing. This means Applebee's captures more customer traffic than most competitors. Performance peers in the 81-83 percentile range include Dairy Queen, KFC, Sonic Drive-In, Olive Garden Italian Restaurant, Whataburger, and Pizza Hut.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Applebee's Grill + Bar has a customer satisfaction rate of 71%, a 1 percentage point increase year-over-year. Utah shows the highest CSAT at 93%, while Guam, Delaware, Alaska, and Nevada also exhibit high satisfaction levels. The CSAT trend remained relatively stable from June to August 2025.
Average check reveals customer spending per visit, crucial for revenue insights and profitability assessment.
Applebee's Grill + Bar's average check is $29.50, a 1% decrease year-over-year. Alaska has the highest average check at $46.90, while Guam and New York also show relatively high values. The average check remained relatively stable from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Applebee's Grill + Bar has the most outlets in California (102), followed by New York (93) and Texas (88). Michigan, Florida, Ohio, and Pennsylvania also have a significant number of outlets. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
McDonald's is the most cross-visited brand by Applebee's Grill + Bar customers (18.64%), followed by Taco Bell (7.86%), Wendy's (7.45%), Burger King (6.81%), and Chick-fil-A (6.23%). This indicates that Applebee's customers also frequent fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Applebee's Grill + Bar experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 6 PM. Traffic is minimal during early morning hours. This data helps optimize staffing and promotions.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand affinity.
Women show a slightly higher affinity (103%) for Applebee's Grill + Bar compared to men (97%). Gen X exhibits the highest affinity (121%), while Gen Y (81%) and Gen Z (86%) are under-indexed. This suggests Gen X is overrepresented among Applebee's customers.