Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Applebee's Grill + Bar performance in the United States and how they change over time
See what factors influence Applebee's Grill + Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Applebee's Grill + Bar' competitors in the United States
An analysis of Applebee's Grill + Bar' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Applebee's Grill + Bar is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Applebee's Grill + Bar's market performance is in the top 1% (99th percentile) in the United States, indicating a leading position within the Cafe & Restaurants industry. Peers like Sonic Drive-In, Domino's Pizza, Fogo de Chão Brazilian Steakhouse, Texas Roadhouse, Olive Garden Italian Restaurant, and Popeyes Louisiana Kitchen share this high percentile.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth referrals.
Applebee's Grill + Bar's overall customer satisfaction is 69%, up 0.8 percentage points year-over-year. Utah shows the highest CSAT at 92%, while Nevada experienced the largest increase (+11.4pp). Vermont shows the largest decrease (-7.4pp).
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall revenue generation efficiency.
The overall average check for Applebee's Grill + Bar is $29.50, down 3% year-over-year. New York has the highest average check at $39.60. GrowthValue is 0% for all states.
Outlet count indicates brand reach and market penetration, showcasing expansion efforts and potential revenue streams across different locations.
Applebee's Grill + Bar has the most outlets in California (102), followed by New York (93) and Texas (86). These figures represent the brand's physical presence across the United States.
Competitor analysis reveals top brands visited by your customers, informing strategic positioning and marketing to capture market share.
The top competitors for Applebee's Grill + Bar are McDonald's (19.46% cross-visitation), Taco Bell (8.26%), Wendy's (8.17%), Burger King (7.21%), and Chick-fil-A (6.23%). These percentages show the proportion of Applebee's customers who also visit these brands.
Traffic workload analysis by hour helps optimize staffing, manage inventory, and improve customer experience during peak and off-peak times.
Applebee's Grill + Bar experiences peak traffic workload between 17:00 and 19:00 (5:00 PM - 7:00 PM), with the highest workload at 18:00 (6:00 PM). Traffic is minimal between 2:00 AM and 7:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing, personalized experiences, and improved brand resonance.
Women show a high affinity (102 index) and men are under-indexed (98 index) relative to the average consumer. Gen X exhibits a high affinity (121 index), while Gen Y (83 index) and Gen Z (84 index) are under-indexed.