Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence In-N-Out Burger performance in the United States and how they change over time
See what factors influence In-N-Out Burger performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of In-N-Out Burger' competitors in the United States
An analysis of In-N-Out Burger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
In-N-Out Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
In-N-Out Burger holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage. Performance peers include Chili's Grill & Bar, Raising Cane's Chicken Fingers, KFC, Culver's, Twin Peaks, and Little Caesars Pizza, which also share a leading position.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth in the restaurant industry.
In-N-Out Burger's overall CSAT is 77%, with a slight decrease of 0.2 percentage points year-over-year. Nevada, Texas, and Arizona show higher CSAT (79%) than California and Utah (77%). Customer satisfaction slightly decreased during the observed months.
Average check reveals how much customers spend per visit, affecting revenue and profitability. Tracking it helps optimize pricing and identify trends.
The overall average check for In-N-Out Burger is $14.80, a 1.8% increase year-over-year. California has the highest average check ($15.60), while Oregon has the lowest ($13.20). The average check slightly decreased during the observed months.
The number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy within the competitive landscape.
In-N-Out Burger has 280 outlets in California, significantly more than other states. Texas has 43, Arizona 38, Nevada 22, Utah 13, Colorado 12, Oregon 4, and Idaho 2, showing a concentration in California.
Identifying top competitors through cross-visitation patterns allows strategic benchmarking and understanding of customer preferences in the market.
McDonald's is the most visited competitor by In-N-Out Burger customers (15.12%), followed by Starbucks (7.91%), Chick-fil-A (6.41%), Taco Bell (5.83%), and Jack in the Box (5.42%). This suggests overlap in customer base.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
In-N-Out Burger experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 1:00 PM (81.84). Traffic is minimal between midnight and 10:00 AM, indicating off-peak hours.
Understanding consumer segments by gender and generation informs targeted marketing, improving customer engagement and brand resonance for growth.
Women (73% affinity) are overrepresented, while Men (124% affinity) are also strongly overrepresented within In-N-Out Burger's consumer base. Among generations, Gen X (115% affinity) and Gen Y (94% affinity) and Gen Z (76% affinity) show different levels of representation.