Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the United States and how they change over time
See what factors influence Dairy Queen performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the United States
An analysis of Dairy Queen' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Dairy Queen is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance is at the 81st percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Sonic Drive-In, Dave's Hot Chicken, CAVA, Little Caesars, KFC, and Chili's Grill & Bar.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Dairy Queen's top competitors based on cross-visitation are McDonald's (24.26%), Taco Bell (10.90%), Burger King (9.73%), Wendy's (9.37%), and Chick-fil-A (9.06%). This indicates that customers who visit Dairy Queen also frequently visit these brands.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation.
Dairy Queen experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload at 69.21% at 6:00 PM. The lowest traffic workload occurs between midnight and 5:00 AM.
Understanding consumer segments helps tailor marketing and product offerings to specific groups.
Dairy Queen's consumer base shows a high affinity towards women (97%) and men (103%). Gen X is overrepresented (124%), while Gen Y (78%) and Gen Z (78%) are underrepresented, suggesting targeted marketing adjustments may be beneficial.