Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dairy Queen performance in the United States and how they change over time
See what factors influence Dairy Queen performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the United States
An analysis of Dairy Queen' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals Dairy Queen's competitive strength and customer preference, crucial for strategic decision-making and growth opportunities.
Dairy Queen's Market Performance percentile is 99, indicating a leading position in the Cafe & Restaurants industry. This means Dairy Queen captures a disproportionately large share of customer foot traffic relative to its competitors. Its performance peers include Olive Garden Italian Restaurant, First Watch, Fogo de Chão Brazilian Steakhouse, Pizza Hut, Whataburger, and Sonic Drive-In, which are within a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth, essential for sustainable growth.
Dairy Queen's overall CSAT is 60%, a 0.6 percentage point increase year-over-year, signaling improved customer perception. South Carolina shows the highest CSAT at 78% with a 2.5 percentage point increase, while Maryland indicates substantial growth of 15.4 percentage points, reaching 77%. This data shows positive trends in customer satisfaction, particularly in specific states.
Average check (transaction value) indicates customer spending habits and pricing strategy effectiveness, directly impacting revenue and profitability.
Dairy Queen's overall average check is $13.1, up 6.4% year-over-year. Alaska has the highest average check at $16.4, while New Hampshire shows $16.2. These figures suggest strong pricing power and potentially higher value perceptions in those states, supporting revenue generation strategies.
Outlet count reflects brand reach and market penetration, influencing accessibility and overall revenue potential across different geographic areas.
Dairy Queen has 532 outlets in Texas, demonstrating the highest concentration. Ohio and Illinois follow with 256 and 252 outlets respectively. This distribution highlights key markets for Dairy Queen, suggesting strong brand presence and operational focus in these regions.
Identifying competitors helps to understand the competitive landscape, benchmark performance, and refine strategies for market share and customer loyalty.
Dairy Queen's top competitors based on customer cross-visitation are McDonald's (24.29%), Taco Bell (10.91%), Wendy's (9.86%), Burger King (9.42%), and Chick-fil-A (8.21%). This indicates that a significant portion of Dairy Queen's customers also visit these establishments, highlighting the need for competitive differentiation.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Dairy Queen experiences peak traffic workload between 17:00 and 19:00 (5:00 PM to 7:00 PM), reaching approximately 70.47 and 71.98 respectively. The lowest traffic occurs between 1:00 and 4:00. This data facilitates efficient resource allocation to meet customer demand effectively.
Consumer segment analysis enables targeted marketing, product positioning, and personalized experiences, enhancing customer engagement and brand relevance.
Dairy Queen's consumer base shows a slightly higher affinity among men (101%) compared to women (99%). Gen X shows the highest affinity (121%), while Gen Y (78%) and Gen Z (86%) are under-indexed, suggesting opportunities for targeted engagement strategies for younger generations. These values do not represent user percentages.