Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the United States and how they change over time
See what factors influence Dairy Queen performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Dairy Queen' competitors in the United States
An analysis of Dairy Queen' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance is at the 81st percentile, indicating an above-average market standing. This means Dairy Queen captures more customer traffic than 81% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Sonic Drive-In and KFC.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Dairy Queen's overall CSAT is 62%, a 2.1 percentage point increase year-over-year. Maryland shows the highest CSAT at 77% with a 10.9 percentage point increase. South Carolina, Connecticut and New Hampshire show decrease in CSAT.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Dairy Queen is $13.10, a 6.2% increase year-over-year. New Hampshire has the highest average check at $17.40. Nevada and New Jersey have the same average check at $15.80.
Outlet count indicates brand reach and market presence. A larger network can increase accessibility and brand awareness, driving overall business growth.
Dairy Queen has 536 outlets in Texas, the highest number in the United States. Ohio has 260 outlets, followed by Illinois with 252. Kentucky has 139 outlets.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and retain customers.
McDonald's is the most frequently visited competitor by Dairy Queen customers, with a cross-visitation rate of 23.28%. Taco Bell, Wendy's, Burger King, and Chick-fil-A are also key competitors.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Optimizing operations during busy periods enhances customer experience.
Dairy Queen experiences peak traffic workload between 5 PM and 7 PM, with the highest workload at 71.88% at 7 PM. Traffic is significantly lower during early morning hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, improving engagement and ROI.
Women show a slightly lower affinity (98) compared to the average consumer. Men show a slightly higher affinity (102) compared to the average consumer. Gen X shows a high affinity (122), while Gen Y (78) and Gen Z (81) are under-indexed.