Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the United States and how they change over time
See what factors influence KFC performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the United States
An analysis of KFC' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC's market performance is at the 81st percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include CAVA, Raising Cane's Chicken Fingers, Dave's Hot Chicken, Culver's, Sonic Drive-In, and Dairy Queen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
KFC's overall customer satisfaction is 49%, up 5 percentage points year-over-year. Wyoming shows the highest CSAT at 90%, with a growth of 34.9 percentage points. This indicates a positive trend in customer perception, particularly strong in Wyoming, Guam, South Dakota, Massachusetts and California.
Average check reveals spending habits, informing pricing strategies and revenue optimization efforts.
The overall average check for KFC is $19.60, down 2.4% year-over-year. Vermont has the highest average check at $30.00. This suggests a slight decrease in customer spending per visit, with regional variations in average transaction value.
Outlet count indicates brand reach, influencing market presence and accessibility to customers.
KFC has the most outlets in California (394), followed by Texas (275) and Florida (263). This reflects the brand's strong presence in these states, indicating a strategic focus on key markets.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
KFC's top competitors based on cross-visitation are McDonald's (25.49%), Taco Bell (13.22%), Burger King (10.99%), Wendy's (10.82%), and Chick-fil-A (7.58%). This highlights the brands that KFC customers also frequent, revealing direct competition for market share.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for efficiency.
KFC experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload at 4:00 PM (65.24%), 5:00 PM (69.61%), and 6:00 PM (69.42%). This data informs staffing and operational strategies to manage customer flow effectively during peak hours.
Consumer segments by gender and generation inform targeted marketing and positioning strategies.
KFC's customer base shows a higher affinity towards women (91%) and men (109%). Among generations, Gen X shows a high affinity (116%), while Gen Y (84%) and Gen Z (84%) are under-indexed. This suggests targeted marketing towards Gen X and understanding the preferences of Gen Y and Gen Z.