Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the United States and how they change over time
See what factors influence KFC performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the United States
An analysis of KFC' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
KFC's market performance percentile is 99, positioning it as a leading brand. This high percentile means KFC captures a significant portion of customer traffic compared to its peers. Performance peers include Chili's Grill & Bar, Little Caesars Pizza, In-N-Out Burger, Whataburger, Raising Cane's Chicken Fingers and Pizza Hut.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand health, reflecting how well a brand meets customer expectations.
KFC's overall CSAT is 49%, up 5.5 percentage points year-over-year. Wyoming has the highest CSAT at 83%, showing a 30 percentage point increase. Massachusetts and South Dakota also have high CSAT scores. California and Guam show increased CSAT values. Dynamic CSAT data shows values between 47.69 and 50.61 from May to July 2025.
Average check reveals how much customers spend per visit, reflecting menu pricing, order size, and customer spending habits, impacting overall revenue.
The overall average check for KFC is $19.50, a decrease of 3.9% year-over-year. Guam has the highest average check at $28.50. Hawaii, Vermont, New Hampshire, and Nevada follow. Dynamic average check data increased from $19.15 in May 2025 to $19.81 in July 2025.
Number of outlets indicates brand reach and market presence, crucial for accessibility and capturing market share in the cafe & restaurants industry.
KFC has the most outlets in California (391), followed by Texas (277) and Florida (263). Ohio, North Carolina, New York, Michigan, Georgia, Tennessee, and Pennsylvania have fewer outlets. Outlet numbers show geographic distribution of KFC locations within the United States.
Competitor analysis reveals direct rivals and customer preferences, helping refine strategies and identify opportunities in the cafe & restaurants industry.
McDonald's is KFC's top competitor with a cross-visitation rate of 26.38%. Other key competitors include Taco Bell (13.97%), Wendy's (11.72%), Burger King (11.42%), and Chick-fil-A (7.80%). This shows where KFC customers also dine, suggesting shared consumer preferences.
Traffic workload distribution highlights peak hours and operational needs, enabling optimal staffing and resource allocation, improving service efficiency.
KFC's traffic workload peaks between 10 AM and 8 PM, with the highest traffic at 4:00 PM. The lowest traffic occurs between 1 AM and 5 AM. This data shows when KFC experiences the most customer activity, informing operational strategies.
Consumer segment analysis enables precise marketing, targeting specific demographics (gender, generation) to boost engagement and tailor offerings.
Women represent 91% of KFC's consumer base (affinity index), men 108%. Gen X has an affinity index of 118, Gen Y and Gen Z each 83. This data indicates that KFC is more favored among men and Gen X compared to the average consumer.