Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Whataburger performance in the United States and how they change over time
See what factors influence Whataburger performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Whataburger' competitors in the United States
An analysis of Whataburger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Whataburger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Whataburger's market performance is at the 99th percentile, marking it as a leading brand. This top 1% position highlights a strong competitive standing. Performance peers include Pizza Hut, Little Caesars Pizza, First Watch, KFC, Dairy Queen, and Chili's Grill & Bar, all within the same top-tier performance range.
Customer satisfaction (CSAT) reflects customer contentment. Tracking CSAT provides insights into service quality and overall brand perception.
Whataburger's overall CSAT is 62%, a 4.5 percentage point increase year-over-year. CSAT varies by state, with Kansas at 72% and Nevada at 68%. South Carolina shows the highest CSAT growth, while Nevada's CSAT decreased. Overall, CSAT increased during the period from May to July 2025.
Average check reflects spending per transaction. Tracking average check reveals customer spending habits and revenue trends.
Whataburger's overall average check is $16.30, showing a 2.4% increase year-over-year. Nevada has the highest average check at $19.40, while Alabama's average check is $16.70. The average check value generally increased between May and June 2025.
Outlet count indicates brand reach. Tracking outlets reveals expansion efforts and market presence across different locations.
Whataburger has 748 outlets in Texas, marking its largest presence. Oklahoma and Florida have 46 outlets each. Alabama has 39 outlets, and Arizona has 38. Louisiana and Georgia have 29 and 28 outlets respectively. Tennessee, Missouri and Arkansas have fewer outlets.
Competitor analysis helps understand competitive landscape and reveals key players influencing customer choices and market dynamics.
McDonald's is the most cross-visited brand by Whataburger's customers (21.78%), followed by Chick-fil-A (10.13%), Sonic Drive-In (8.66%), Taco Bell (8.62%), and Wendy's (6.71%). This shows customer overlap and indicates direct competition.
Traffic workload shows peak hours. Analyzing traffic helps optimize staffing and resource allocation to meet customer demand.
Whataburger's traffic workload peaks around 12:00 PM (79.78%) and remains high from 11:00 AM to 1:00 PM. Traffic is lowest between 3:00 AM and 5:00 AM. Workload fluctuates during the day reflecting various meal times and customer preferences.
Consumer segments inform marketing. Analyzing segments by gender/generation facilitates targeted messaging and positioning strategies.
Women show a high affinity (82%) towards Whataburger, while men index at 116%. Gen X exhibits the highest affinity (122%), suggesting stronger engagement. Gen Y indexes at 85%, and Gen Z at 81%, indicating they are relatively under-indexed compared to average consumer.