Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Whataburger performance in the United States and how they change over time
See what factors influence Whataburger performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Whataburger' competitors in the United States
An analysis of Whataburger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Whataburger is in the top 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Whataburger's market performance is at the 82nd percentile, indicating an average/above average market standing. This means Whataburger outperforms 82% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include KFC, Applebee's Grill + Bar, and Olive Garden Italian Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Whataburger's overall CSAT is 64%, a 5.7 percentage point increase year-over-year, indicating improved customer happiness. Nevada and Alabama show the highest CSAT at 73%, while South Carolina experienced the largest CSAT growth at 17.3 percentage points.
Average check reveals spending per customer, crucial for revenue analysis. Monitoring trends helps optimize pricing and promotions to boost profitability.
Whataburger's overall average check is $16.50, a 3.2% increase year-over-year, suggesting customers are spending slightly more per visit. Nevada has the highest average check at $20.70. The average check has fluctuated slightly between $16.24 and $16.81 during the reporting period.
Outlet count indicates brand reach and market presence. Growth in outlets often signals expansion and increased accessibility for customers.
Whataburger has 760 outlets in Texas, dominating its presence. Oklahoma, Florida, Alabama, and Arizona have significantly fewer outlets (48, 46, 43, and 43 respectively), indicating expansion opportunities in other states.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation helps refine marketing and retain customers effectively.
McDonald's is Whataburger's top competitor with a 20.52% cross-visitation rate, meaning 20.52% of Whataburger's customers also visit McDonald's. Chick-fil-A, Taco Bell, Sonic Drive-In, and Burger King are also significant competitors.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Whataburger's traffic workload peaks at 12:00 PM (77.83%) and remains high between 11:00 AM and 1:00 PM. Traffic is lowest between 3:00 AM and 5:00 AM, indicating overnight operations have significantly reduced traffic.
Consumer segment analysis informs targeted marketing. Understanding demographics helps tailor messaging and product offerings for maximum impact.
Whataburger's customer base shows a high affinity for men (index 117) and Gen X (index 121), suggesting these segments are overrepresented among Whataburger's consumers. Women (index 82), Gen Y (index 86), and Gen Z (index 85) are underrepresented.