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Managing Partner, Global Business Development
See what factors influence Nando's performance in the South Africa and how they change over time
See what factors influence Nando's performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nando's' competitors in the South Africa
An analysis of Nando's' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Nando's holds a leading market position in South Africa's Cafe & Restaurants industry, with a 99th percentile ranking. This indicates a strong competitive advantage and significant customer preference. Performance peers like Hennie's, Milky Lane, Chicken Licken, Fishaways, ROMAN'S PIZZA, and RocoMamas also share this top-tier market presence.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting repeat business and overall brand health.
Nando's overall customer satisfaction (CSAT) in South Africa is 55%, a 1.3 percentage point increase year-over-year. There are regional variations; Free State shows the highest CSAT (74%), while KwaZulu-Natal and Mpumalanga lag at 62%. The dynamic CSAT data from May to July 2025 shows fluctuations, peaking in June.
Average check (transaction value) indicates spending per customer, directly impacting revenue and profitability.
The average check for Nando's in South Africa is 223.8 ZAR, a 7.7% increase year-over-year, indicating customers are spending more. Northern Cape leads with 250 ZAR, while KwaZulu-Natal has a lower average check of 228.1 ZAR. The dynamic average check data from May to July 2025 shows an upward trend.
Number of outlets indicates brand's presence and accessibility, influencing market reach and customer convenience.
Nando's has a substantial presence in South Africa, with 117 outlets in Gauteng. KwaZulu-Natal follows with 60 outlets, and Western Cape has 36. The number of outlets varies significantly by state, reflecting regional market strategies and opportunities.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
McDonald's and KFC are the top competitors for Nando's in South Africa, with cross-visitation rates of 29.51% and 29.44%, respectively. Spur follows at 18.06%, with Burger King and Chicken Licken having lower cross-visitation. These overlaps suggest shared customer bases and competitive dynamics.
Traffic workload reveals peak hours and operational demands, allowing for resource optimization and staffing efficiency.
Nando's experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest activity from 2:00 PM to 6:00 PM. There is significantly lower traffic before 9:00 AM and after 9:00 PM. This data allows Nando's to optimize staffing and resource allocation based on peak demand periods.
Understanding consumer segments allows for targeted marketing, personalized experiences, and optimized product offerings.
The affinity index for gender shows that women consumers have a value of 79, indicating they are less represented than average, whereas men consumers have an affinity index of 117, indicating that are overrepresented. For generations Gen X is 82, Gen Y is 95 and Gen Z is 104. Gen Z has a slightly higher affinity.