Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milky Lane performance in the South Africa and how they change over time
See what factors influence Milky Lane performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Milky Lane is ahead of most brands
Sample of brands in the same percentile
An analysis of Milky Lane' competitors in the South Africa
An analysis of Milky Lane' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milky Lane's market performance is at the 61st percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in a similar range include Bootlegger Coffee Company, Tiger's Milk, and Pedros.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Milky Lane's top competitors based on cross-visitation are Debonairs Pizza (30.95%), Steers (23.50%), and KFC (19.73%). This indicates a significant overlap in customer base, suggesting these brands are primary alternatives for Milky Lane's customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Milky Lane experiences peak traffic workload between 11:00 AM and 5:00 PM, with the highest workload at 49.47% at 4:00 PM. This data suggests the need for increased staffing and resource allocation during these hours to maintain service quality.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Milky Lane's consumer base shows a higher affinity among women (113) compared to men (87). Gen Z shows very high affinity (368), while Gen X (66) and Gen Y (84) are under-indexed. This suggests marketing should focus on Gen Z and women.