Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milky Lane performance in the South Africa and how they change over time
See what factors influence Milky Lane performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Lane' competitors in the South Africa
An analysis of Milky Lane' competitors in the South Africa
In Cafés & Restaurants
·Jul – Sep 25
Milky Lane is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milky Lane's market performance is at the 60th percentile, indicating an average/above average market position. This suggests a moderate level of customer preference compared to competitors in South Africa's Cafe & Restaurants industry. Performance peers in a similar range include Tiger's Milk, Bootlegger Coffee Company and ROMAN'S PIZZA.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Milky Lane boasts a high overall customer satisfaction (CSAT) of 96%, a 4 percentage point increase year-over-year. This indicates strong customer loyalty and positive brand perception. Limpopo shows the highest CSAT at 100%, while North West experienced a slight decrease.
Outlet count indicates brand reach and market penetration. Growth in outlets often signals expansion and increased accessibility for customers.
Milky Lane has a total of 42 outlets in Gauteng, indicating a strong presence in that region. KwaZulu-Natal follows with 31 outlets. This distribution highlights key areas of operation and potential for further expansion in other provinces.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer retention.
Debonairs Pizza and KFC are the top competitors for Milky Lane, with cross-visitation rates of 33.82% and 20.61% respectively. This suggests a significant overlap in customer base and highlights the need for Milky Lane to differentiate its offerings.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
Milky Lane experiences peak traffic workload between 9 AM and 8 PM, with the highest activity around 1 PM. This data suggests the need for increased staffing and resource allocation during these hours to maintain service quality.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics for higher engagement.
Women show a higher affinity (114) for Milky Lane compared to men (86). Gen Z exhibits a significantly high affinity (494), while Gen X (62) and Gen Y (61) are under-indexed. This suggests that Milky Lane is particularly appealing to Gen Z consumers.