Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the South Africa and how they change over time
See what factors influence Burger King performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the South Africa
An analysis of Burger King' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
Burger King's Market Performance in South Africa is leading (99th percentile), positioning it among the top 1% of brands. This high percentile reflects substantial customer preference compared to competitors like Spur and McDonald's (99th percentile).
CSAT reflects customer happiness. A higher score suggests repeat business and positive word-of-mouth, crucial for sustainable growth and brand reputation.
Burger King's overall customer satisfaction in South Africa is 80%, a 3 percentage point increase year-over-year. Gauteng leads with 83%, while Mpumalanga shows a decrease. This suggests generally improving customer sentiment.
Average check is crucial for revenue growth. It shows spending per visit, reflecting menu appeal and customer willingness to spend at Burger King.
The average check for Burger King in South Africa is 207.60 ZAR, up 22% year-over-year. Northern Cape has the highest average check (242.30 ZAR), indicating higher spending per customer in that region.
Outlet count indicates brand reach. More locations often translate to increased revenue and market share within the Cafe & Restaurants sector.
Burger King has 75 outlets in Gauteng, the most of any province in South Africa. Western Cape follows with 38 outlets, while other provinces have significantly fewer locations.
Competitor analysis reveals market dynamics. Tracking overlap in customer visits helps refine strategies to capture more market share in Cafe & Restaurants.
KFC (41.43%) and McDonald's (22.52%) are the top competitors for Burger King in South Africa, based on cross-visitation data. Spur (11.59%), Steers (8.15%), and Nando's (7.75%) also attract Burger King customers.
Traffic workload shows peak hours. Understanding customer flow enables efficient staffing and resource allocation, improving customer experience and profitability.
Burger King in South Africa experiences peak traffic workload between 17:00 and 19:00, with the highest point at 18:00 (54.34%). Traffic is lowest between 4:00 and 7:00.
Consumer segmentation is vital. It allows Burger King to tailor marketing to specific demographics, increasing campaign effectiveness and brand resonance.
Burger King's customer base in South Africa has a high affinity with Women (84), Gen Y (118), and Gen Z (150), indicating a strong affinity. Gen X (66) are under-indexed relative to the average consumer.