Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Fishaways performance in the South Africa and how they change over time
See what factors influence Fishaways performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Fishaways' competitors in the South Africa
An analysis of Fishaways' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Fishaways is a leading brand, in the top 1% in South Africa's Cafe & Restaurants industry. This high percentile indicates a strong market presence compared to peers like Milky Lane, RocoMamas, Pedros, Nando's, Hennie's and Spur, which are in the same range.
Customer Satisfaction indicates customer loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Fishaways boasts a high overall customer satisfaction of 91%, a 0.8pp increase year-over-year. Limpopo and Mpumalanga lead with 98% satisfaction, while KwaZulu-Natal shows a slight decrease. This strong satisfaction suggests effective customer service and quality.
Average Check reflects spending per customer, crucial for revenue insights and pricing strategy optimization to maximize profitability.
The overall average check for Fishaways is 178.90 ZAR, a 7.20% increase year-over-year. Western Cape has the highest average check at 219 ZAR. The increase suggests customers are spending more per visit, boosting revenue.
Outlet count indicates market reach, impacting brand visibility and accessibility to customers across different geographic areas.
Fishaways has the most outlets in Gauteng (99), followed by KwaZulu-Natal (48). This distribution highlights key markets and potential areas for expansion in other South African states like Northern Cape with 4 outlets.
Competitor analysis identifies key rivals and their market share, guiding strategic decisions to gain a competitive advantage.
Fishaways' customers also frequently visit Steers (50.82%), Debonairs Pizza (33.49%), and KFC (20.82%). Milky Lane (9.01%) and Wimpy (4.16%) are less frequently visited by Fishaways' customers. This indicates primary competitors for Fishaways.
Traffic Workload identifies peak hours, aiding in resource allocation and staffing to improve customer experience and operational efficiency.
Fishaways experiences peak traffic between 9 AM and 8 PM, with the highest workload around 5 PM (52.92%). This insight allows for optimized staffing during peak hours and strategic marketing for slower periods.
Understanding consumer segments helps tailor marketing, product offerings, and customer service, enhancing engagement and brand loyalty.
Women are significantly represented among Fishaways consumers (90 index), while Men are over-represented with index of 108. Gen Y show high affinity (138 index) and Gen Z shows under-represented (48 index) towards the brand. This impacts marketing and positioning strategies.
