Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the South Africa and how they change over time
See what factors influence KFC performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the South Africa
An analysis of KFC' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share, indicated by foot traffic, reveals competitive strength and customer preference, impacting revenue and brand perception.
KFC in South Africa holds a leading market position in the Cafe & Restaurants industry, ranking in the top 1%. This highlights a strong competitive advantage. Performance peers such as Wimpy, Debonairs Pizza, Steers, Ocean Basket, Mugg & Bean and McDonald's are also within the same percentile range.
CSAT reflects customer loyalty and brand perception, directly influencing repeat business and positive word-of-mouth referrals.
KFC's customer satisfaction in South Africa is very high at 97%, showing a significant increase of 17.4 percentage points year-over-year. All states show very high satisfaction, with North West showing the highest growth of 23pp. This indicates strong brand affinity and effective customer service.
Average check indicates spending per customer, reflecting menu pricing, customer purchasing habits, and potential revenue streams.
The average check for KFC in South Africa is 178.80 ZAR, up 21% year-over-year. Northern Cape has the highest average check at 237.70 ZAR. The overall increase suggests customers are spending more per visit, boosting revenue.
Outlet count indicates market reach and brand accessibility, influencing customer convenience and overall revenue potential.
KFC has a substantial presence in South Africa. Gauteng has the most outlets (350), showing strong market penetration. KwaZulu-Natal comes second (232). This extensive network enhances brand visibility and accessibility.
Competitor analysis reveals direct rivals and customer preferences, guiding strategic decisions and competitive positioning.
McDonald's (15.65%), Debonairs Pizza (15.52%), Steers (12.54%), Wimpy (10.24%), and Burger King (9.01%) are KFC's top competitors in South Africa, based on cross-visitation. KFC customers also visit these brands, showing shared customer preferences and competition for market share.
Traffic workload by hour identifies peak and off-peak times, optimizing staffing and resource allocation for better service.
KFC's traffic workload peaks between 16:00 and 18:00 (4:00 PM - 6:00 PM), with the highest workload at 17:00. Traffic workload is lowest between 0:00 and 5:00. Understanding these patterns allows for optimized staffing and resource management.
Understanding consumer segments enables targeted marketing, improving engagement and optimizing resource allocation for brand growth.
KFC consumers in South Africa show a female affinity index of 89 and a male affinity index of 109, indicating relatively similar engagement. Gen Z has a very high affinity (177), Gen Y shows higher than average affinity (112), while Gen X is under-indexed (55).