Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the South Africa and how they change over time
See what factors influence KFC performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the South Africa
An analysis of KFC' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in South Africa places it in the top 1% of brands, indicating a leading position. This signifies strong customer preference and competitive advantage. Performance peers include McDonald's, Mugg & Bean, Steers, Ocean Basket, Debonairs Pizza, and Wimpy.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business. High CSAT scores often correlate with positive word-of-mouth.
KFC's overall customer satisfaction in South Africa is 97%, a 12.6 percentage point increase year-over-year. All states show a 97% satisfaction rate, with North West experiencing the highest growth at 21.6 percentage points. This indicates a strong positive trend in customer perception.
Average check is the average amount spent per transaction. Tracking this KPI helps understand customer spending habits and revenue trends.
The average check for KFC in South Africa varies by location, with Northern Cape at 261.80 ZAR. Overall average check data is not available. The average check has increased from 170.10 ZAR in June 2025 to 204.96 ZAR in August 2025.
The number of outlets indicates brand's reach and market presence. A larger number of outlets can lead to greater accessibility and brand awareness.
KFC has a significant presence in South Africa, with the highest number of outlets in Gauteng (355). KwaZulu-Natal follows with 234 outlets. This distribution reflects KFC's strategic focus on key regions within the country.
Competitor analysis identifies key players attracting similar customers. Understanding cross-visitation helps refine marketing and retention strategies.
KFC's main competitors in South Africa, based on cross-visitation, are McDonald's (15.43%), Debonairs Pizza (13.98%), Steers (11.86%), Wimpy (9.67%), and Burger King (8.47%). This indicates shared customer bases and competitive overlap.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
KFC's peak traffic workload in South Africa occurs between 16:00 and 18:00, reaching a high of 58.70 at 17:00. Traffic starts increasing significantly from 7:00, indicating breakfast and lunch demand. This data helps optimize operational efficiency.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
KFC's customer base in South Africa shows a high affinity among women (96%) and men (104%). Gen X shows 57% affinity, Gen Y shows 110% affinity, and Gen Z shows 186% affinity, indicating a strong preference among younger generations.