Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Spur performance in the South Africa and how they change over time
See what factors influence Spur performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Spur' competitors in the South Africa
An analysis of Spur' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Spur is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Spur's market performance is in the top 1% of brands, marking a leading position in South Africa's Cafe & Restaurants industry. This high percentile indicates a strong brand preference. Competitors like Burger King, Pedros, McDonald's, RocoMamas, Mugg & Bean and Fishaways are also positioned at the 99th percentile.
Customer satisfaction is vital as it reflects customer loyalty, influencing brand reputation and repeat business for sustained success.
Spur's overall customer satisfaction is 77%, a slight decrease of 0.6 percentage points year-over-year. Satisfaction varies by state, with Free State (92%) and Mpumalanga (90%) showing high satisfaction, while Gauteng (79%) and North West (84%) are lower. Monitoring regional satisfaction helps identify specific areas for improvement.
Average check is critical for revenue analysis, showing how much customers spend per visit, vital for profitability and pricing strategies.
Spur's overall average check is 326.20 ZAR, a 4.5% increase year-over-year. Average check varies by state, with Mpumalanga (365 ZAR) and Limpopo (364.80 ZAR) having the highest average checks. Tracking these trends informs menu pricing and promotional strategies.
Outlet count indicates brand reach and market presence, reflecting expansion efforts and accessibility to customers across regions.
Spur has a varying number of outlets across South Africa, with Gauteng leading at 95 outlets. Western Cape follows with 73 outlets, and KwaZulu-Natal with 51. Northern Cape has the fewest at 6 outlets. Monitoring these figures informs expansion strategy and resource allocation.
Identifying competitors helps in strategic positioning, revealing brands vying for the same customers, crucial for differentiation.
The top competitors for Spur, based on customer cross-visitation, are McDonald's (22.57%), KFC (21.01%), Nando's (9.01%), Wimpy (8.03%), and Steers (7.11%). This shows that Spur customers frequently visit fast-food chains. Understanding these visitation patterns helps tailor competitive strategies.
Traffic workload analysis identifies peak hours, enabling staffing and resource allocation for efficient service and customer satisfaction.
Spur experiences peak traffic workload between 11:00 and 19:00, with the highest traffic around 13:00 (58.81%). Traffic is minimal during early morning hours (0:00-7:00). This indicates the need for optimized staffing during peak times.
Consumer segment analysis by gender and generation enables precise marketing, aligning strategies with consumer preferences and behavior for better engagement.
Spur's consumer base shows a high affinity among women (90%) and an over-representation among men (108%). There is under-representation among Gen X (82%) and Gen Y (96%), and an affinity among Gen Z (105%). These affinity indexes suggests tailored marketing messages for each segment.