Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the South Africa and how they change over time
See what factors influence McDonald's performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the South Africa
An analysis of McDonald's' competitors in the South Africa
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's market performance in South Africa is at the 71st percentile, indicating an above-average market position. This suggests McDonald's captures a significant portion of customer traffic compared to its competitors. Performance peers in a similar range include RocoMamas, Spur, Burger King, Pedros, Mugg & Bean, and Steers.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for service improvement.
McDonald's overall customer satisfaction in South Africa is 43%, a decrease of 3 percentage points year-over-year. Satisfaction varies by state, with Free State showing the highest CSAT at 63% and Eastern Cape the lowest at 46%. This indicates regional differences in customer experience.
Average check (Avg Check) indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization to boost profitability.
McDonald's average check in South Africa varies by state. Mpumalanga has the highest average check at 198.30 ZAR, while Gauteng has the lowest at 170.60 ZAR. Overall average check data is not available. The average check has increased from 161.56 ZAR in June 2025 to 187.27 ZAR in August 2025.
Outlet count reflects market presence and accessibility. Tracking outlet distribution informs expansion strategies and market coverage effectiveness.
McDonald's has a total of 174 outlets in Gauteng, the highest number in South Africa. Western Cape has 84 outlets, and KwaZulu-Natal has 72. The number of outlets varies significantly by state, indicating regional market focus.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts to gain market share.
McDonald's top competitors in South Africa, based on cross-visitation, are KFC (28.01%), Spur (15.78%), Nando's (10.91%), Burger King (8.39%), and Steers (7.72%). This indicates a significant overlap of customers between these brands and McDonald's.
Traffic workload analysis reveals peak hours and customer flow patterns, enabling efficient staffing and resource allocation to optimize service.
McDonald's in South Africa experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (60.65) and 2:00 PM (60.28). Traffic is lowest between 1:00 AM and 5:00 AM, indicating overnight hours have significantly less customer activity.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
McDonald's customer base in South Africa shows a high affinity for women (76%), while men are over-represented (123%). Gen X is under-indexed (72%), Gen Y is around average (100%), and Gen Z is highly over-represented (181%), suggesting a strong affinity among younger consumers.