Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the South Africa and how they change over time
See what factors influence McDonald's performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the South Africa
An analysis of McDonald's' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in South Africa holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This indicates a strong competitive advantage. Peers like Mugg & Bean, Burger King, Spur, Ocean Basket, Steers and Pedros share similar high market performance.
Customer satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
McDonald's overall customer satisfaction in South Africa is 43%, a decrease of 3.6 percentage points year-over-year. Satisfaction varies by state, with Mpumalanga at 64% and Limpopo at 63%. There is a downward trend in CSAT during the reported months.
Average check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and profitability analysis.
The average check for McDonald's in South Africa is 163.2 ZAR, a 4.4% increase year-over-year. Mpumalanga has the highest average check at 198.8 ZAR. The average check experienced growth during the reported months.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
McDonald's has 171 outlets in Gauteng, South Africa, representing the largest concentration. Western Cape has 82 outlets, followed by KwaZulu-Natal with 66, showing a geographical distribution of the brand's presence.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning efforts.
KFC is the top competitor for McDonald's in South Africa, with a cross-visitation rate of 29.55%. Other notable competitors include Spur (16.47%), Nando's (10.75%), Burger King (9.25%) and Steers (8.04%). This indicates significant customer overlap.
Traffic workload by hour reveals peak operational times, crucial for staffing, inventory management, and service optimization.
McDonald's in South Africa experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (61.08). Traffic is lowest between 1:00 AM and 5:00 AM, indicating off-peak hours.
Understanding consumer segments by gender & generation is vital for targeted marketing, ensuring relevant messaging and product offerings.
McDonald's customer base in South Africa shows a higher affinity among women (index 79) than men (index 117). Gen Z (index 147) demonstrates higher affinity compared to Gen Y (index 100) and Gen X (index 77).