Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence RocoMamas performance in the South Africa and how they change over time
See what factors influence RocoMamas performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of RocoMamas' competitors in the South Africa
An analysis of RocoMamas' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
RocoMamas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand's share of foot traffic, showing competitive strength and customer preference in the industry.
RocoMamas holds a leading position in South Africa's cafe & restaurant industry with a market performance percentile of 99. This indicates a strong competitive presence. Peers include Pedros, Fishaways, Spur, Milky Lane, Burger King and Nando's.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty, impacting retention and brand reputation, crucial for sustained growth.
RocoMamas shows high customer satisfaction, with an overall CSAT of 92%, a 0.1pp increase year-over-year. Mpumalanga leads with 100%, while Gauteng shows a slight decrease. This demonstrates strong customer service and positive brand perception across most regions.
Average check indicates customer spending per visit, showing pricing strategy effectiveness and customer value, influencing revenue and profitability.
RocoMamas' average check is 345.9 ZAR, a 5.9% increase year-over-year. Limpopo has the highest average check (378.9 ZAR). This reflects increased customer spending and effective menu pricing.
Competitor analysis identifies key market rivals, informing strategic positioning and highlighting opportunities to differentiate and gain a competitive edge.
RocoMamas' customers also visit KFC (26.29%), McDonald's (18.96%), Spur (15.04%), Wimpy (7.84%), and Nando's (7.71%). This cross-visitation highlights direct competitors and shared customer base.
Understanding consumer segments allows tailored marketing, enhancing engagement and loyalty by addressing specific needs and preferences of different groups.
RocoMamas shows a higher affinity among women (107%) than men (94%). Gen Y is overrepresented (114%), while Gen Z is underrepresented (66%). This suggests a need for tailored marketing strategies for different generations.