Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Steers performance in the South Africa and how they change over time
See what factors influence Steers performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Steers' competitors in the South Africa
An analysis of Steers' competitors in the South Africa
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Steers is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, indicating competitive strength and customer preference in its industry.
Steers holds a leading market performance position at the 99th percentile, indicating it captures a significant share of customer traffic compared to peers like Ocean Basket, Debonairs Pizza, Wimpy, Mugg & Bean, KFC and McDonald's, showcasing strong brand preference.
Customer satisfaction is vital as it reflects brand perception, impacts loyalty, and drives revenue growth through repeat business and positive referrals.
Steers boasts high overall customer satisfaction at 89%, with a 2.1 percentage point increase year-over-year. Satisfaction varies by location; Limpopo shows 96%, while Eastern Cape significantly increased by 27pp. Overall trend slightly declined in July.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI is crucial for profit optimization and strategic pricing.
Steers' overall average check is 177.3 ZAR, down 1% year-over-year. Mpumalanga has the highest average check at 191.6 ZAR. Average check decreased in June, but slightly recovered in July.
Outlet count reflects brand reach, market penetration, and expansion strategy, directly impacting revenue potential and customer accessibility.
Steers has the highest number of outlets in Gauteng (224), followed by KwaZulu-Natal (110) and Western Cape (102). Outlet distribution varies across provinces, indicating regional market focus.
Competitor analysis helps a brand understand market dynamics, identify opportunities, and refine strategies for gaining a competitive edge.
Steers' customers also frequently visit Debonairs Pizza (44.46%), KFC (24.99%), and Fishaways (18.94%). Understanding cross-visitation informs competitive strategy and potential partnership opportunities.
Traffic workload insights enable efficient staffing, optimize service, and enhance customer experience during peak and off-peak hours.
Steers' traffic workload peaks between 16:00 and 17:00 (53.69%), with a gradual increase from 06:00. Traffic is lowest in the early morning hours. This data helps optimize resource allocation during peak times.
Understanding consumer segments allows brands to tailor marketing, personalize products, and enhance engagement, driving brand affinity and loyalty.
Women are overrepresented in Steers customer base with an affinity index of 88, while men are strongly overrepresented with an index of 110. Gen Y and Gen Z show high affinity (115 and 145 respectively), while Gen X are under-indexed (57).