Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mì Cay Seoul performance in the Vietnam and how they change over time
See what factors influence Mì Cay Seoul performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mì Cay Seoul' competitors in the Vietnam
An analysis of Mì Cay Seoul' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mì Cay Seoul is in the top 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Mì Cay Seoul's market performance is at the 76th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include Dookki, Phê La, Mì cay Yagami, Trà Sữa ToCoToCo, and MẸT Vietnamese restaurant & Vegetarian Food.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Mì Cay Seoul's overall CSAT is 66%, a 3.9 percentage point increase year-over-year. Bình Định Province shows the highest CSAT at 82%, while Thanh Hóa Province has the lowest at 73% with a decrease. This indicates generally positive customer sentiment, with regional variations needing attention.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
The overall average check for Mì Cay Seoul is 130.9K VND, a 7.3% increase year-over-year. An Giang Province has the highest average check at 207.1K VND. This suggests increased customer spending, with regional differences in average transaction values.
Outlet count indicates brand reach and expansion, reflecting growth and market presence.
Mì Cay Seoul has the most outlets in Lâm Đồng Province (12), followed by Tây Ninh and Khánh Hòa Provinces (9 each). This distribution highlights key regions for the brand's presence and potential expansion opportunities.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
The top competitors for Mì Cay Seoul, based on customer cross-visitation, are Jollibee (6.84%), Highlands Coffee (6.01%), Lotteria (3.17%), Katinat (2.92%), and KFC (2.75%). This indicates shared customer interest with these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Mì Cay Seoul experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (74.46). This data informs staffing and operational adjustments to manage peak demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Mì Cay Seoul's customer base shows a high affinity towards women (99) and men (101). Gen Z is overrepresented (129), while Gen X (79) and Gen Y (86) are underrepresented. This suggests a strong appeal to younger consumers.