Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mì Cay Seoul performance in the Vietnam and how they change over time
See what factors influence Mì Cay Seoul performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Mì Cay Seoul is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mì Cay Seoul' competitors in the Vietnam
An analysis of Mì Cay Seoul' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance indicates brand strength and customer preference, revealing its competitive standing in the industry.
Mì Cay Seoul holds a leading market performance at the 99th percentile, indicating a significant share of foot traffic. This position signifies high customer preference. Competitors in the same range: Starbucks, Long Wang, Haidilao, Phê La, MẸT, and Bò Tơ Quán Mộc.
CSAT reflects customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Mì Cay Seoul is 64%, a 7.2 percentage point increase year-over-year. Lâm Đồng Province shows the highest CSAT (91%), while Đắk Lắk Province experienced a decrease. CSAT increased steadily from April to June 2025.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
The overall average check for Mì Cay Seoul is 115.4K VND, a 7.6% decrease year-over-year. Bà Rịa - Vũng Tàu Province shows the highest average check (221.7K VND). The average check fluctuated between April and June 2025.
Outlet count indicates brand reach and market presence, affecting accessibility and customer acquisition.
Mì Cay Seoul has the most outlets in Khánh Hòa Province (8). Lâm Đồng Province has 7 outlets. Đồng Tháp and Tây Ninh Provinces each have 6 outlets. Outlet data provides insights into geographical market penetration.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
The top competitors for Mì Cay Seoul based on cross-visitation are Highlands Coffee (5.75%), Jollibee (5.32%), KFC (3.69%), Lotteria (2.66%), and Phuc Long (2.40%). These brands represent alternative choices for Mì Cay Seoul's customers.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Peak traffic workload for Mì Cay Seoul occurs between 17:00 and 20:00 (5 PM and 8 PM), with the highest traffic at 19:00 (7 PM). Traffic is lowest in the early morning hours.
Understanding consumer segments allows for tailored marketing, enhancing engagement and brand relevance.
Women show a higher affinity (Index 103) compared to men (Index 98). Gen Z shows a high affinity (Index 124), while Gen X is under-indexed (Index 75). Gen Y is slightly under-indexed(Index 92).