Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mì cay Yagami performance in the Vietnam and how they change over time
See what factors influence Mì cay Yagami performance in the Vietnam and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Mì cay Yagami is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mì cay Yagami' competitors in the Vietnam
An analysis of Mì cay Yagami' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance shows brand's foot traffic share, reflecting its competitive strength and customer preference in the cafe & restaurant industry.
Mì cay Yagami is a leading brand with a 99th percentile. This signifies a very strong market presence, attracting more customers than most competitors. Peers like 34 Restaurant, McDonald's, Katinat, Dookki, Hoang’s Kitchen, and Mì Cay Sasin share this top position.
Customer satisfaction (CSAT) measures how happy customers are. Higher CSAT means more loyal customers and positive brand reputation.
Mì cay Yagami's overall CSAT is 65%, a 2.4 percentage point increase year-over-year. Đồng Tháp Province shows the highest CSAT at 86%, while An Giang Province has the lowest at 51%. Customer satisfaction varies significantly by location.
Average check is the typical amount spent per customer, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for Mì cay Yagami is 110.2K VND, down 18% year-over-year. Average check varies by province, with Tây Ninh Province showing the highest at 161.2K VND. The decrease may point to changing customer behavior.
Number of outlets indicates the brand's reach and market penetration. More outlets generally mean greater accessibility for customers.
Mì cay Yagami has the most outlets in An Giang Province (20). Vĩnh Long Province follows with 16 outlets. The outlet distribution shows the brand's strategic focus on specific regions within Vietnam.
Competitor analysis identifies key rivals and customer preferences, informing strategic decisions to gain a competitive edge.
The top competitors for Mì cay Yagami, based on cross-visitation, are Jollibee (9.64%), KFC (4.68%), Mì Cay Seoul (3.31%), Highlands Coffee (2.75%), and Lotteria (2.20%). This shows customers also frequent these brands, indicating shared target markets.
Traffic workload by hours helps optimize staffing and resource allocation based on peak demand times throughout the day.
Traffic at Mì cay Yagami peaks between 17:00 and 19:00, with the highest workload at 18:00 (72.21). Activity is lowest in the early morning hours, indicating a typical restaurant traffic pattern.
Understanding consumer segments allows for tailored marketing, improving engagement and brand resonance with specific groups.
Women are over-represented (81 affinity index) among Mì cay Yagami's consumers. Gen Y (112 affinity index) and Gen Z (105 affinity index) also exhibit high affinity, while Gen X show under-indexed affinity with 87 affinity index.