Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Texas Chicken performance in the Vietnam and how they change over time
See what factors influence Texas Chicken performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Texas Chicken' competitors in the Vietnam
An analysis of Texas Chicken' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Texas Chicken is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken's market performance is at the 72nd percentile, indicating an above-average market standing in Vietnam's Cafe & Restaurants industry. This suggests a solid customer base and competitive edge. Performance peers in the same range include LONG WANG and Jollibee.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Texas Chicken boasts an 87% overall CSAT, a significant 16.1 percentage point increase year-over-year, signaling improved customer experiences. Khánh Hòa Province shows a high CSAT of 96%, with a 2.2 percentage point increase, indicating strong regional performance.
Average check (Avg Check) indicates how much customers spend per visit, reflecting menu pricing, order size, and customer spending habits.
Texas Chicken's overall average check is 175.8K VND, up 11.5% year-over-year, suggesting increased spending per customer. Khánh Hòa Province has the highest average check at 186.4K VND, while Huế reports 159.5K VND.
Number of outlets indicates brand reach and market presence. More outlets can mean greater accessibility and brand visibility for customers.
Texas Chicken has one outlet each in Khánh Hòa Province and Huế. This limited number of outlets suggests a focused, potentially strategic, market presence in Vietnam.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation helps refine marketing and retention strategies.
Texas Chicken's top competitors based on customer cross-visitation are Highlands Coffee (7.59%), Jollibee (6.37%), KFC (5.15%), Phuc Long (4.74%), and Lotteria (4.74%). This indicates shared customer interest with these brands.
Traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, promotions, and resource allocation for better service.
Texas Chicken experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (70.54). Traffic is lowest in the early morning hours, indicating a need for adjusted operational strategies based on time of day.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Texas Chicken's customer base shows high affinity for both Women and Men. Gen Y and Gen Z segments are overrepresented, indicating high affinity, while Gen X is underrepresented relative to the average consumer.